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Frito-Lay, Activision Team on Gaming Giveaway – Adweek
by Action Figures - Google News | April 4, 2012 at 4:50 pm

Frito-Lay, Activision Team on Gaming Giveaway
Adweek
When Activision launched its Skylanders: Spyro's Adventure video game last fall, they—and game developer Toys for Bob—banked on its kids appeal by having players purchase toy action figures to access certain characters in the game.
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