Ubisoft recently signed a major deal with Microsoft for cloud-streaming rights, and Ubisoft's CEO, Yves Guillemot, sounds pretty bullish on the prospects for game streaming in the future. Speaking to FT, Guillemot said streaming in the video game world could follow a similar path that film and television did with Netflix.

Guillemot pointed out that Netflix's big bet on streaming did not pay off right away, and that might be similar for games.

"When Netflix first said it was going to go into streaming, their shares fell a lot and they were widely criticized," Guillemot said. "Today we see what they have become. It's going to be the same with video games but it will take time. But when it takes off, it will happen very quickly."