Specialty retailer hires former Zynga exec to head up new Kongregate Mobile Developers program aiming to help games get off the ground.

GameStop today announced the formation of the Kongregate Mobile Developers program, a $10 million fund aimed at helping independent game creators find success in the free-to-play mobile space. The fund will provide distribution, financial assistance, consulting services, and marketing support for successful candidates.

In addition, Kongregate will provide various creative services, quality assurance, and "competitive research" to successful applicants all in an effort to help each game have a successful launch. Furthermore, games chosen can receive promotion across Kongregate, the official GameStop iOS and Android apps, and GameStop's network of websites.

Select titles will receive even more exposure, as they will be displayed at GameStop's 6,600 retail stores across the world and receive advertising campaigns and other public relations initiatives.

Game makers can apply for entry to the Kongregate Mobile Developers program by contacting GameStop.

To lead the initiative, GameStop has hired former Zynga general manager Panayoti Haritatos, who will become vice president of GameStop's new Kongregate mobile division.

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