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Empire State Building to illuminate in Buddy the Elf’s Signature Colors – Green and Yellow – on Tuesday, November 7, Marking the Film’s Milestone Anniversary
New “Elf”-inspired Products and Experiences Make Great Holiday Gifts
BURBANK, CA, Nov. 1, 2023 — In honor of the film that has become a holiday tradition for families around the globe, Warner Bros. Discovery announced today a gift bag of goodies, events, and experiences to celebrate the 20th anniversary of New Line Cinema’s “Elf.” The company-wide celebration includes new “Elf”-inspired anniversary products and experiences, TV programming, theatrical movie screenings, and an all-new “Elf” social filter, designed for fans to step into Buddy the Elf or Jovie’s signature outfits.
“For 20 years now, the film ‘Elf’ has securely cemented itself as a treasured holiday tradition, touching the hearts of generations of viewers,” said Robert Oberschelp, GM, North America and SVP, Global Franchise Management & Brand Product, Warner Bros. Discovery. “Fueled by the infectious holiday spirit of Buddy the Elf, Warner Bros. Discovery is going all in with an extraordinary lineup of ways to watch “Elf” and engage with products, experiences, activations, and so much more, to invite fans to partake in this remarkable milestone anniversary. Our aim is to inspire more and lasting ‘Elf’ traditions that families can enjoy for many years to come.”
The celebration will kick off in the “magical land called New York City” on Tuesday, November 7 at Buddy the Elf’s dad’s office, also known as the Empire State Building, when for one night only, the iconic landmark will be lit green and yellow to pay tribute to the film’s 20th anniversary. Viewers outside of New York City can watch the Empire State Building live cam.
Prior to the lighting at dusk, Warner Bros. Discovery will host a sweet pop-up cart featuring treats inspired by the elves’ four main food groups: Candy, Candy Canes, Candy Corn, and Syrup, to be given away for free to guests who purchase tickets to the building’s 86th floor Observatory on Tuesday, November 7, from 2:00 PM – 5:00 PM EST, available while supplies last.
Adding to the festivities, visitors who pass through the building’s iconic Fifth Avenue Lobby Windows, from November 7 through January 1, will be transported into the whimsical world of Buddy the Elf and his adventures, all the way from the North Pole to New York City. The “Elf”-themed shoppable window displays will be a visual feast for visitors, featuring a range of “Elf”-inspired products that capture the magic and merriment of the film. Beginning November 10, guests who visit the building’s 86th floor Observatory can pose with a life-size version of “Buddy the Elf” with a free photo opportunity. And to top it all off, Empire State Building will be hosting “Elf” movie screenings on December 3, 10, and 17, high atop the building’s 80th floor. Complimentary candy, snacks and beverages will be provided. For more information about the Empire State Building, please visit esbnyc.com, and to purchase tickets to “Elf” movie screenings, please visit here.
Here are some other exciting highlights for “Elf’s” 20th anniversary celebration which will continue throughout 2023:
CONTENT
“Elf” will be back on the big screen this holiday season beginning November 17 in participating North America and UK cinemas. Check your local listings to find Buddy the Elf as he journeys through the seven levels of the candy cane forest and through the sea of swirly-twirly gumdrops.
Fans of the holiday classic will also have a multitude of options to enjoy the film from the comfort of their homes. In November, viewers can watch “Elf” on TBS & TNT, and stream on Max. As December approaches, the holiday spirit will be in full swing with the beloved film streaming on Max and Hulu and running all month long on AMC. And for those cinephiles who wish to own a copy of the film, “Elf” is available on 4K UHD and digital. The festive spirit doesn’t end there, as The Food Network will also be hosting a special “Elf”-themed episode of “Christmas Cookie Challenge” on November 23.
PRODUCTS
From Warner Bros. Discovery Global Consumer Products comes a variety of commemorative “Elf” 20th anniversary products allowing families to enjoy the joyous spirit of Buddy the Elf in their everyday lives. WB Shop just launched a new collection of “Elf” products to celebrate the film’s 20th anniversary including apparel, accessories, and holiday wrapping paper that is sure to get everyone in the festive holiday spirit. Additional collaborations with premiere partners across all categories include:
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Foods: Starting this month, BRACH’S, America’s #1 Candy Cane brand*, is making holiday moments sweeter with a new, limited-time only lineup of “Elf” candy including BRACH’S x ELF Candy Canes, Swirly Twirly Gum Drops, and Candy Cane Forest Mellowcreme® Candy, available now for a limited time at retailers nationwide.
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Inspired by one of the four food groups by Buddy the Elf, “syrup,” Mrs. Butterworth’s has released a limited-edition “Elf”-themed Sugar Cookie Pancake Mix Kit and a specially designed bottle of Original breakfast syrup, available in stores through the holiday season.
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Goldfish is also bringing smiles and spreading holiday cheer with its new Goldfish® Elf Limited Edition Maple Syrup Flavored Grahams, available online and in stores.
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Other premiere food partners include Keebler’s “Elf” gingerbread fudge stripe cookies, General Mills baking mix and iconic “Elf” hat shaped cookie dough, and more tasty treats to be announced.
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Home: Pottery Barn’s “Elf” collaboration brings whimsy and fun to people’s homes this holiday season with a collection of over 25 pieces including décor, bedding, tabletop, seasonal accessories, and holiday gifts. Picnic Time makes the perfect hostess gift, an “Elf” themed wooden cheese/charcuterie board in a snow globe shape with a split-level and interior cheese knife set. To keep homes smelling festive throughout the holidays, Homesick will release three heartwarming and whimsical scents on November 7, inspired by iconic scenes and locations from “Elf” and Goose Creek will launch six candles on November 3 with festive Buddy the Elf graphics and movie-inspired scents that will transport fans straight to the North Pole. Make Christmas cozier than ever with Franco’s collection of super soft “Elf”-inspired throws, pillow buddies, and more, available online and in stores.
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Fashion and Accessories: Santa came early this year with a family collection at Sam’s Club including an interactive “Elf” Sweatshirt that highlights iconic quotes from the film – fun for all ages, available in stores now. Families know there’s no better way to get cozy on the couch for an “Elf” viewing than when wearing Hanna Andersson’s “Elf”-inspired pajamas. Right in time for the holidays, RSVLTS will soon be launching its newest collection of fashionable “Elf”-inspired apparel and sure to make you smile, Stance socks celebrate “Elf’s” 20th with brand new styles. On November 10, Alex and Ani will release one updated charm bracelet featuring an “Elf” charm. Loungefly offers a new “Elf” 20th Anniversary Cosplay Mini Backpack and Wallet featuring Buddy the Elf and his favorite toy. And Pura Vida Bracelets has a collection launching on November 14 of “Elf” inspired bracelets that celebrate the holiday season just in time for the 20th anniversary of the film.
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Pet: Share your how-liday spirit with your dog! Sassy Woof has an “Elf” collection for fur babies of all sizes that includes harnesses, collars, leashes, and more in an original pattern showcasing Buddy the Elf’s favorite things.
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Footwear: Express your “affinity for ‘Elf’ Culture” wearing high-end slippers from premium footwear brand, TIME. Launching later in November, the eye-catching green suede slippers are designed to look like sneakers with a special Christmas twist. Crocs has a comfy pair of fuzz-lined dark green Classic Lined Clogs providing comfort and warmth, for both kids and adults. Decorated with “Elf” Jibbitz charms, these shoes are available beginning November 6.
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Beauty: As Buddy the Elf would say, “you look miraculous” and these new beauty collaborations will help keep you looking that way. From Revolution Beauty comes the new Revolution x “Elf” collection including a themed palette, makeup bags, lip glosses and more, available at Walmart, in stores and online beginning November 4. On November 2, the “Elf” x Kitsch collection brings a limited-edition lineup of festive hair accessories and cozy satin pillowcases in prints that will bring the magic of the film to life in a whole new way.
EXPERIENCES, ACTIVATIONS, AND EVENTS
CineConcerts and Warner Bros. Discovery Global Themed Entertainment present Elf in Concert debuting on Nov. 17 in San Jose, Calif. at the San Jose Center for the Performing Arts before heading to more than 30 cities worldwide. Local orchestras will perform John Debney’s heartwarming score live to picture, projected onto a 40-foot movie screen. For the complete performance schedule, location details, and to sign up for on-sale notifications in your area, visit the official website.
“Elf” the smash hit musical returns to London’s Dominion Theatre for a second consecutive year to play a strictly limited season from November 15, 2023, until January 6, 2024. For more information or to purchase tickets, please visit here.
The American Red Cross will gift those who come to donate blood or platelets with a pair of cozy “Elf” X Red Cross socks from November 10-30, while supplies last. For more details, visit RedCrossBlood.org/Elf. For sports fans, “Elf” will partner with the Houston Rockets to gift fans who are attending the game on December 20, with their own “Elf” X Houston Rockets holiday mug reminiscent of a snow globe. Peer-to-peer car sharing marketplace, Turo, will introduce five “Elf”-themed cars for a limited time starting December 6. Each “Elf”-themed vehicle will come with holiday treats and surprises for fans to enjoy. And for families who like to burn off the calories from their “Elf” spaghetti and maple syrup breakfast, a 5K virtual “Elf” fun run from partner Ventures Endurance with “anywhere convenience” is open for registration starting November 2.
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About “Elf”
This hilarious Christmas film tells the tale of a young orphan child who mistakenly crawls into Santa’s bag of gifts on Christmas Eve and is transported back to the North Pole and raised as an elf. Years later Buddy learns he is not really an elf and goes on a journey to New York City to find his true identity.
The film is directed by Jon Favreau and written by David Berenbaum. It is produced by Jon Berg, Todd Komarnicki , and Shauna Robertson, and stars Will Ferrell, James Caan, Zooey Deschanel, Mary Steenburgen, Edward Asner and Bob Newhart.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.
About Warner Bros. Discovery Global Themed Entertainment
Warner Bros. Discovery Global Themed Entertainment (WBDGTE), part of Warner Bros. Discovery Global Brands, Franchises, and Experiences, is a worldwide leader in the creation, development, and licensing of location-based entertainment, live events, exhibits, and theme park experiences based on the biggest franchises, stories and characters from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network and more. WBDGTE is home to the groundbreaking locations of The Wizarding World of Harry Potter at Universal theme parks around the world, Warner Bros. World Abu Dhabi, The WB Abu Dhabi, The FRIENDS Experience, The Game of Thrones Studio Tour and countless other experiences inspired by the Wizarding World, DC, Looney Tunes, Scooby-Doo, Game of Thrones, FRIENDS and more. With best-in-class partners, WBDGTE allows fans around the world to physically immerse themselves inside their favorite brands and franchises.
*Source: #1 Candy Cane Brand – Circana Market Advantage Total US MULO+C: Holiday Season 8 Weeks WE 12.25.22
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