In partnership with Warner Bros. Pictures’ upcoming “Justice League” action adventure film, Gillette kicks off research to explore technology to groom the next generation of Super Heroes
BOSTON–(BUSINESS WIRE)–Gillette, the world’s leading expert in men’s grooming, is taking its game to a higher level today by announcing a new partnership with Warner Bros. Pictures’ “Justice League” to embark on a mission: to evolve its technology to meet the needs of even the most powerful Super Heroes.
Having already developed a variety of products that are precision engineered to be “The Best a Man Can Get,” Gillette is especially equipped to take on the highly regarded challenge of uncovering what constitutes “The Best a Super Hero Can Get”—whether that be in Advanced Grooming Studies labs around the globe or at Gillette World Shaving Headquarters in Boston, Massachusetts.
Kicking off the partnership, Gillette has unveiled a long-form video spot giving viewers an inside look into the types of considerations its highly advanced researchers will need to bear in mind, as they face this new challenge. From Aquaman’s saltwater irritation to The Flash’s windburn, Gillette’s R&D team is on a quest to further understand the grooming needs of this next generation of humans – the Justice League.
“We know the depth of R&D that it takes when it comes to engineering razors that meet the needs of regular guys, and now, we are applying that knowledge in a way we’ve only dreamed of doing before,” said Max Menozzi, Vice President of Gillette North America. “In the process, we are also looking to ‘Justice League’ experts—the fans—to provide us with additional insights to consider for their favorite Super Heroes.”
Additionally, Gillette will release limited edition “Justice League” inspired gift packs this holiday season featuring all six Super Heroes – available nationwide starting late October:
Justice LeagueTM The Flash TM Sensor3 Sensitive Special Edition Gift Pack
8 Gillette Sensor3 Disposable razors, 1 Gillette Series Sensitive Shave Gel | MSRP: $9.99
Justice LeagueTM Aquaman TM Fusion5TM Special Edition Gift Pack
1 Gillette Fusion5 razor, 3 razor cartridges, 1 Fusion Hydra Gel Hydra Smooth Shave Gel | MSRP: $9.99
Justice LeagueTM Cyborg TM MACH3® Turbo Special Edition Gift Pack
1 Gillette MACH3 razor, 4 razor cartridges, 1 Gillette Series Sensitive Shave Gel | MSRP: $9.99
Justice LeagueTM Superman TM ProShield ChillTM Special Edition Gift Pack
Justice LeagueTM Wonder Woman TM Venus Swirl Special Edition Gift Pack
1 Venus Swirl razor, 2 razor cartridges, 1 Gillette Venus with Olay UltraMoisture – Violet Swirl Shave Gel, 1 Olay Soothing Body Wash | MSRP: $14.99
And to up the “Justice League” experience even further, Gillette in partnership with Warner Bros. is providing exclusive virtual reality content, available now for free download via the Apple App Store and the Google Play Store. Through this interactive journey, you can join the Justice League in a thrilling Virtual Reality experience that allows you to step into the shoes and feel the powers of the iconic DC Super Heroes: Batman, Wonder Woman, The Flash, Aquaman, and Cyborg.
Learn more about Gillette’s partnership with “Justice League” and the top secret R&D work this undertaking will require by visiting https://www.youtube.com/watch?v=_AZCHtwCLPs.
About Gillette
For over 110 years, Gillette has delivered precision technology and unrivalled product performance – improving the lives of over 750 million men around the world. From shaving and body grooming, to skin care and sweat protection, Gillette offers a wide variety of products including razors, shave gel (gels, foams and creams), skin care, after shaves, antiperspirants, deodorants and body wash. For more information and the latest news on Gillette, visit http://www.gillette.com/. To see our full selection of products, visit http://www.gillette.com.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
About “Justice League”
From Warner Bros. Pictures comes the first-ever big screen epic action adventure “Justice League,” directed by Zack Snyder and starring as the famed lineup of DC Super Heroes: Ben Affleck as Batman, Henry Cavill as Superman, Gal Gadot as Wonder Woman, Raymond Fisher as Cyborg, Jason Momoa as Aquaman, and Ezra Miller as The Flash.
The “Justice League” screenplay is by Chris Terrio and Joss Whedon, story by Chris Terrio & Zack Snyder, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster. The film’s producers are Charles Roven, Deborah Snyder, Jon Berg and Geoff Johns, with executive producers Jim Rowe, Wesley Coller, Curtis Kanemoto, Chris Terrio and Ben Affleck.
Warner Bros. Pictures presents an Atlas Entertainment/Cruel and Unusual Production, a Zack Snyder Film, “Justice League.” The film is set for release in 3D and 2D in select theaters and IMAX beginning on November 17, 2017. It will be distributed worldwide by Warner Bros. Pictures, a Warner Bros. Entertainment Company. Learn more at justiceleaguethemovie.com.
