As part of Take-Two's latest earnings briefing, CEO Strauss Zelnick discussed Grand Theft Auto VI's release window and commented on how he's observed a "fever pitch"-level of excitement for the game.

Asked if there is a benefit to releasing GTA VI during the holiday period--when video game sales in general are known to spike--Zelnick said GTA VI would likely be a success whenever it releases due to the massive amount of hype behind it. He did, however, admit that Fall 2025 is preferable to other periods of the year.

"While it probably doesn't matter, I think we'd all rather be in the release window that we're looking at now," the executive said.