HASBRO BRINGS ITS OFFICIAL AMAZON TOYLAND STORE TO LIFE WITH FREE FAMILY HOLIDAY POP-UP EVENT IN 
NEW YORK CITY FROM DECEMBER 8-10

Families Can Expect a Stunning Toy Showcase Featuring Hasbro’s Fan-Favorite Brands, TRANSFORMERS,  PEPPA PIG, PLAY-DOH, NERF, FURBY, TWISTER, PJ MASKS and BABY ALIVE, Along with Premier Collaboration Brands STAR WARS and MARVEL from The Walt Disney Company, Plus Many More; with Holiday-Themed Experiences Like a Santa Claus Photo Opp and Letter Writing Station, Hasbro Character Meet-and-Greets, Giveaways, And More!

NEW YORK –– NOVEMBER 29, 2023 –– Today, Hasbro, a leading toy and game company, in collaboration with Amazon announced a free pop-up event in New York City to help families kick-off the enchanting holiday celebrations alongside their favorite Hasbro brands and characters. Showcasing a diverse selection of Hasbro’s top holiday toys now available in Amazon’s store (Hasbro Toyland), the special event will feature fun-filled holiday-themed activities, photo opportunities, product displays and more. The three-day event will take place on Friday, December 8 through Sunday, December 10, from 11 a.m. – 3 p.m. in New York, NY, on the High Line (between 15th St. and 16th St.).

At Hasbro’s Holiday Pop-Up Event, parents and kids can look forward to the following FREE activities:

• Hasbro Product Showcase: Throughout the event will be dazzling toy displays of Hasbro’s hottest selections from TRANSFORMERS, PEPPA PIG, PLAY-DOH, NERF, FURBY and TWISTER, along with premier collaboration brands STAR WARS and MARVEL from The Walt Disney Company, plus many more beloved brands. For quick and convenient order access, shoppable QR codes will be placed throughout the venue so attendees can order items directly from Amazon’s store (amazon.com/hasbrotoyland). Prime members can enjoy fast, free delivery.

• Photo Opps with Santa Claus and Hasbro Characters: Bring home the memories right away by capturing a special photo with Santa Claus and Hasbro’s iconic characters from MY LITTLE PONY, PEPPA PIG and PJ MASKS that you can take home in a special acrylic photo frame (while supplies last).

• Santa Claus Letter Writing Station: A dedicated area will be on-site giving kids the opportunity to craft handwritten letters for Santa that they can personally send to the North Pole.

Giveaways & Snacks: In addition to kid-favorite giveaways like sticker sheets and coloring sheets, eventgoers can stop by the giveaway wheel to spin and receive surprise and delight items. The special holiday experience will also treat families to complimentary snacks and drinks (on a first come, first served basis, as supplies last).

Follow @Hasbro on Instagram, @Hasbro on Twitter and @Hasbro on Facebook for news and updates.

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About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

© 2023 Hasbro, Inc. All Rights Reserved.

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

© 2023 MARVEL