The Limited-Edition Boxes Will Include Six ‘My Little Pony’ Items and are Now Available for Pre-Order

PAWTUCKET, R.I., OCT 24, 2016 – Today Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, and Fanjoy announced the release of a limited edition Fanjoy gift box inspired by the iconic My Little Pony brand. The box, which is now available for pre-orders, includes six of the hottest My Little Pony products on the market, including the franchise’s holiday album “It’s a Pony Kind of Christmas,” a holiday-themed My Little Pony comic book from IDW, a decal set from Elephant Gun and a specially created t-shirt from Mighty Fine.

Each My Little Pony Fanjoy box will include:

• Special My Little Pony Holiday Card – Limited edition card featuring a holiday greeting from the ‘Mane 6’ leading ponies from Hasbro’s hit television series My Little Pony: Friendship is Magic
• “It’s A Pony Kind of Christmas” Holiday Album – Holiday album from Sony Music’s Legacy Recordings featuring 15 carols performed by the My Little Pony: Friendship is Magic voice cast. Album also includes a special reversible booklet showcasing the albums lyrics on one side and a My Little Pony: Friendship is Magic poster on the other
• Mystery Mini Funko Figure – One iconic Funko box featuring a surprise mini Pony figure
• Holiday Special Comic Book with Festive Cover – Holiday-themed comic book from IDW featuring specially created cover art for this Fanjoy box
• Mighty Fine T-Shirt – Brand new, specially created My Little Pony t-shirt from Mighty Fine that is available in Adult or Child sizes (option to choose size)
• Elephant Gun Decal Sheet – One sheet of special decal images from the talented designers at Elephant Gun

“This special Fanjoy box is overflowing with the some of the most exciting gifts the My Little Pony brand has to offer this year,” said Tyla Bucher, Vice President, Marketing, MY LITTLE PONY franchise. “The Fanjoy team has done a spectacular job curating the contents, and fans of all ages will be thrilled to receive it on their doorstep during the holiday season.”

The My Little Pony Fanjoy boxes are available for purchase at $54.95. Boxes are available for pre-orders now at Fanjoy.co/MLP. To ensure delivery before the holidays, orders will end on December 1, 2016.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. The Company’s Hasbro Studios and its film label, Allspark Pictures, are building its brands globally through great storytelling and content on all screens. Through its commitment to corporate social responsibility and philanthropy, Hasbro is helping to make the world a better place for children and their families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).