PAWTUCKET, R.I.–(BUSINESS WIRE)–Global play company Hasbro, Inc. (NASDAQ: HAS) and crowdfunding website Indiegogo today announced the Hasbro Gaming Lab Spring 2016 Next Great Game Challenge, now open to game designers in the U.S., U.K., Canada (excluding Quebec), France and Germany. Following its successful debut in the U.S. in 2015, the crowdfunding gaming challenge provides a platform for independent game designers to get visibility for their ideas and allows Hasbro to celebrate the growing gaming community and discover and develop new games.
Beginning today through May 15, game designers can submit their ideas for a new face-to-face game at www.nextgreatgamechallenge.com. A team of Hasbro game experts and designers will evaluate each submission based on its level of innovative new mechanics, visual style and creative narrative and select 15 semi-finalists to submit prototypes of their game for review. After playing each of the top 15 games, Hasbro will select five finalists to launch campaigns for their concept on Indiegogo, which will run October 13 through November 13. Each finalist will receive US $2,000 as well as mentorship from Hasbro and Indiegogo as they raise awareness, funding, and support for their game. The grand prize winner will be announced in late 2016 and receive US $25,000, a trip to Hasbro headquarters in Rhode Island, and the opportunity to work with Hasbro to make his or her game a reality.
Hasbro’s first crowdfunding gaming challenge with Indiegogo ran from August through December 2015. After reviewing more than 500 submissions, Hasbro selected The Mr Toast Game created by Dan Goodsell of Los Angeles, CA as the grand prize winner. The Mr Toast Game will launch in the U.S. later this year.
“The Next Great Game Challenge with Indiegogo is an incredible opportunity for us to further connect with the gaming community and uncover new games with amazing stories, like we did last year with winner Dan Goodsell and The Mr Toast Game,” said Brian Chapman, head of design and development at Hasbro. “We are looking for games with a unique narrative and visual style which can provide a fun opportunity for storytelling through gaming and we are excited to see the ideas from game designers around the world.”
“It was incredibly impressive to see how quickly Hasbro was able to discover a new game idea to bring to market through our first gaming challenge in 2015,” said Jerry Needel, senior vice president of corporate partnerships at Indiegogo. “We are very excited to continue our Enterprise Crowdfunding relationship with Hasbro and look forward to seeing what we can collectively create in this next installment.”
The Spring 2016 Next Great Game Challenge with Indiegogo is led by the Hasbro Gaming Lab, a team at Hasbro dedicated to connecting with the growing gaming community to discover and develop great new games. For more details and to see the Terms and Conditions, visit www.nextgreatgamechallenge.com.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, ALLSPARK PICTURES, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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ABOUT INDIEGOGO
Indiegogo is the place for entrepreneurial projects to move quickly from concept to market, amplified by a community of backers who believe the world benefits when every idea gets an equal shot at success. Indiegogo empowers people around the world to fund what matters to them. As the world’s first crowdfunding platform, campaigns have launched from almost every country around the world with millions of dollars being distributed every week due to contributions made by the Indiegogo community. At its core, Indiegogo is the equal opportunity platform dedicated to democratizing the way people raise funds for any project –creative, entrepreneurial or cause-related. The company was launched in 2008 and is headquartered in San Francisco, with offices in Los Angeles and New York. For more information, visit Indiegogo.com and follow us at Twitter.com/indiegogo and Facebook.com/indiegogo.
