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EXTENDED GLOBAL PARTNERSHIP UNVEILED BY PLAYMONSTER AND HASBRO FOR ICONIC SPIROGRAPH BRAND
PlayMonster Continues Support for Spirograph’s Growth as Brand Expands with Innovative Product Offerings
BELOIT, Wis. (June 8, 2023) — PlayMonster Group LLC., a leading international toy and game company, and Hasbro Inc., a toy and game company, have announced that PlayMonster will continue to support the Spirograph brand as part of their global growth strategy aimed at bringing the beloved spiral designing toy to even more aspiring artists worldwide.
For decades, Spirograph has been an iconic toy captivating the attention of generations of children and adults alike, helping users to draw, design, and play in creative, engaging ways using its wheels, precision rings, and colored markers. This continuation of the brand’s licensing partnership with PlayMonster comes as a direct result of the company’s work to date, which has furthered the Spirograph name by expanding upon the brand’s long-standing reputation. The partnership will help ensure its continued legacy for years to come.
“As we continue building on our existing partnership with Hasbro, we are excited to keep infusing fresh creativity and innovation into the Spirograph brand and its exciting lineup of new products,” said Wendy Hartling, Director Global Brands at PlayMonster. “We aim to inspire creativity both in those who grew up with Spirograph, as well as a whole new generation of aspiring artists, by introducing them to the toy’s unique play pattern and colorful designs.”
This announcement comes as Spirograph has doubled down on new product development and is tapping into exciting new partnerships with entertainment franchises. These changes have already sparked launches featuring fan-favorite characters, as well as never-before-seen methods that allow users to design in completely new ways.
Some of the most notable recent launches include the Spirograph Window Designer which takes creations to brand-new surfaces including windows and mirrors, as well as the Spirograph Doodle Pad, the first-ever digital iteration of the toy that lets users completely erase and reimagine their creations at the push of a button.
“As we approach Spirograph’s 60th anniversary in 2025, we are excited to continue our partnership with PlayMonster to help share the beloved brand’s inventive new offerings at the intersection of math and art with even more fans and families across the globe,” said Bradley Bowman, Director Licensing, Global Toy & Sporting Goods at Hasbro.
For more about PlayMonster, visit playmonster.com and follow @playmonsterfun on social media.
About PlayMonster
PlayMonster, a leading international toy and game company, believes in the power of play to make a positive difference in people’s lives and strives to keep play alive for all ages by delivering great play value through designing, manufacturing, and marketing innovative and fun toys, games and activities. PlayMonster’s diversified portfolio includes popular brands and products such as “TOTY Specialty Toy of the Year” Craft-tastic® Nature Scavenger Hunt Potions, “TOTY Game of the Year” Yeti in My Spaghetti®, plus 5 Second Rule®, Farkle, Five Crowns®, Spirograph®, Colorforms, My Fairy Garden®, Fashion Plates®, Koosh®, Playskool®, and the recently acquired Ann Williams Group including Loopdedoo®, Craft-tastic®, Craft Crush and Sticker & Chill.
About Hasbro
Hasbro is a toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.
Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.
© 2023 Hasbro, Inc. All Rights Reserved.
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