Hasbro explores the integration of smart-sensing technology, AI, and dynamic multimedia in board games through an exclusive partnership with Xplored

PAWTUCKET, R.I. – JULY 24, 2023 – Hasbro, an industry leader in toys and games, and Xplored, an innovator in gaming technology, have reached a strategic partnership to transform board games through the integration of smart-sensing technology, and dynamic multimedia content. Under the terms of the agreement, Xplored will collaborate with Hasbro to develop a new tabletop platform that integrates digital and physical play for fans around the world.

Xplored’s technology connects physical and digital worlds, keeping players focused on the game they’re playing while the system intelligently resolves rules and character behaviors, and provides innovative gameplay, new scenarios and ever-changing storytelling events. The technology allows players to learn by playing with no rulebook needed, save games to resume later, enables remote gameplay, and offers features like immersive contextual sound and connected dice. Just play, and the game senses every move.

“As the global leader in tabletop games, we envision a future where technology seamlessly integrates into analog gaming experiences and working with Xplored enables us to deliver innovative gameplay to our players and fans, limitless digital expansions to physical games, seamless onboarding, and powerful AI-driven game mechanics,” said Adam Biehl, SVP and General Manager, Hasbro Gaming.

“Hasbro has a vast portfolio of brands and represents the most recognizable and iconic names in board games,” said Davide Garofalo, Xplored Founder and CEO. “These games have been bringing joy and entertainment to fans and families for generations and we look forward to continuing that tradition by empowering Hasbro’s brands with our smart Teburu technology to enhance the user experience.

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About Hasbro

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand experiences for global audiences through toys, consumer products, gaming, and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Xplored

Xplored is a game innovation studio working in full development, from concept to release, for hardware & software IPs. Founded in 2008, Xplored is the creative technology partner of premier brands and has released over 100 games, between videogames, smart-toys and phygital experiences. Thanks to the expert multi-disciplined team Xplored created the innovative, multi-patent Teburu system and develops the enhanced board games for the platform. For more information, visit: https://xplored.com