Free Experiential Fan Event Celebrated the Transformers Brand Held on June 3 in Brooklyn, NY

  On June 3, 2023, Hasbro and Amazon collaborated on a special “Transformers: Battle in Brooklyn” free fan event in Brooklyn, NY that celebrated the highly anticipated film Transformers: Rise of the Beasts – releasing globally by Paramount Pictures exclusively in theatres on June 9.

Thousands of fans lined up to take part in the event’s fun-filled Transformers-themed activities, interactive, shoppable Amazon product displays, and more. Fans took memorable photos and videos in front of the Graffiti-Style Mural from Japanese street artist Dragon76 – showcasing the Transformers brand in a vital, passionate ‘90s art style.

A Transformers Product Showcase was on display exhibiting the hottest new toys like the Bumblebee and Optimus Primal 2-in-1 Converting Masks and the Beast Battle Masters Cheetor figure, as well as collectibles and more from the latest Transformers consumer product lineup. Attendees also browsed a new collection of Amazon exclusive products inspired by the graffiti mural, including t-shirts, tanks, and hoodies for kids and adults from Merch on Demand, Amazon’s print-on-demand service that allows customers to shop millions of products from popular brands and independent designers.

Event-goers grabbed bites to eat from local, on-site food trucks, Glazed & Confused and Takumi Tacos, who offered free food from special Transformers-themed menus.

Find out more about the event at amazon.com/TFbattleinbrooklyn. #TFBattleinBrooklyn

And follow @TransformersOfficial on Instagram, @Transformers on Twitter and @Transformers on Facebook for news and updates.

The TRANSFORMERS brand is a global powerhouse franchise with millions of fans around the world. Since 1984, the battle between the Autobots and Decepticons has come to life in movies, TV shows, comic books, innovative toys, and digital media, bringing incredible “MORE THAN MEETS THE EYE” experiences to fans of all ages. The brand’s enduring connection is made possible by its rich storytelling and characters: the heroic Autobots who seek to protect all life, and the evil Decepticons who seek to conquer the universe. The TRANSFORMERS brand is a Hasbro franchise.

Returning to the action and spectacle that have captured moviegoers around the world, Transformers: Rise of the Beasts will take audiences on a ‘90s globetrotting adventure with the Autobots and introduce a whole new faction of Transformer – the Maximals – to join them as allies in the existing battle for earth. Directed by Steven Caple Jr. and starring Anthony Ramos and Dominique Fishback, the film arrives in theatres June 9, 2023.

About Hasbro

Hasbro is a global leader in play whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers engaging brand

experiences for global audiences through gaming, consumer products and entertainment, with a portfolio of iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently

recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com.

About Paramount Pictures

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Paramount Global (NASDAQ: PARA, PARAA), a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Paramount Pictures has some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, and Paramount Players. PPC operations also include Paramount Home Entertainment, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.