Pop Culture Insider » Hasbro, Inc. (HAS): What’s The Direction For Hasbro’s Action Figure Program?

Hasbro, Inc. (HAS): What’s The Direction For Hasbro’s Action Figure Program? – Seeking Alpha
by Action Figures - Google News | November 8, 2013 at 6:56 pm

Hasbro, Inc. (HAS): What's The Direction For Hasbro's Action Figure Program?
Seeking Alpha
Hasbro's action figure program is totally driven by blockbuster movies. This began in 1997 when the company obtained the Star Wars license from Lucas and used the three movies between 1997 and 2005 to establish its preeminent position in the field.

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