MY LITTLE PONY LIVE, AN ALL-NEW MUSICAL PRODUCTION FROM HASBRO, COMES TO THE LIVE STAGE SET TO LAUNCH EARLY 2020

Produced by Mills Entertainment, Live Touring Production Is Inspired by the Brand’s Signature Themes of Friendship and Magic

PAWTUCKET, RI (June 3, 2019) — Hasbro, Inc. (NASDAQ: HAS), a global play and entertainment company, and Mills Entertainment, a leading producer and promoter of branded live entertainment, today announced a deal to launch MY LITTLE PONY LIVE.  In its first original touring production in North America, the all-new musical, inspired by the brand’s signature themes of friendship and magic, will feature the beloved pony characters affectionately called “the Mane Six”—Twilight Sparkle, Pinkie Pie, Rarity, Fluttershy, Applejack and Rainbow Dash.

Also included in the lineup is Spike the Dragon, also known as Twilight Sparkle’s number one assistant and the seventh main character from the hugely successful My Little Pony: Friendship is Magic television series, which is currently airing its ninth season.

Set to launch March 2020, full tour dates and details will be announced in August 2019.  Audiences can sign up now for exclusive tour updates and ticket notifications, at the official tour website, www.mylittleponylive.com.  Tickets will be available to the general public beginning in August.

Debuting an original story and new songs, the eye-popping, sensation-filled musical extends a first-ever opportunity to generations of fans across the country who will delight in experiencing what promises to be a dazzling live celebration of all things MY LITTLE PONY.  MY LITTLE PONY LIVE will take audiences on an unforgettable journey to Equestria, complete with exciting new adventures, unexpected magic, as well as humor and heartwarming moments reinforcing the power of friendship.

“We’re thrilled to work with Mills Entertainment to bring MY LITTLE PONY and the magic of friendship to life in a whole new way,” said Samantha Lomow, President, Hasbro Entertainment Brands.  “Mills Entertainment has produced some of the most exciting stage shows with a variety of brands, and we can’t wait for fans to experience MY LITTLE PONY LIVE.”

The show is being developed primarily for a family audience, as the MY LITTLE PONY fan demographic carries strong affinity across multiple generations. With inclusivity as a core pillar of the brand resonating with consumers, audience-goers of all ages are expected to attend.

“Having expanded from a consumer products brand in its early days to a powerful entertainment player, MY LITTLE PONY is an iconic brand that has touched people everywhere.  We’re proud to partner with Hasbro to bring the live show to fans across the country,” says Michael Mills, CEO of Mills Entertainment.

MY LITTLE PONY is one of the most globally recognizable brands with a presence in more than 193 markets worldwide, including omni-screen entertainment and all major consumer products categories.  For more than 35 years, the MY LITTLE PONY franchise has become a significant part of pop culture transcending both age and gender, allowing for amplified engagement with a broad spectrum of fans with socially relevant messages of acceptance and friendship. The brand has multi-generational appeal from kids to moms who grew up with MY LITTLE PONY, as well as trendy tweens and teens.

MY LITTLE PONY LIVE is a creative collaboration between Hasbro and Mills Entertainment.

For more information, please visit the MY LITTLE PONY LIVE tour website at www.mylittleponylive.com.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies^® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

About Mills Entertainment

Mills Entertainment, a live entertainment content studio, and division of Creative Artists Agency (CAA), collaborates with top talent and property holders to create unforgettable live experiences.  With full global distribution and partnerships worldwide, our specialty is taking shows from concept to stage, serving as the complete solution in realizing the vision.  Current projects include The Elf on the Shelf: A Christmas Musical, American Girl Live and Daniel Tiger’s Neighborhood Live!  www.millsentertainment.com