Today, Hasbro unveiled a special collaboration between TRANSFORMERS and top retailer Target – the TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE product! The exclusive collab features the iconic robot leader of the Autobots that transforms into a Target delivery truck. It also comes with an Autobot Bullseye figure that converts from dog mode to a mailer package inspired by the beloved Target icon. Fans can pre-order this new collab product beginning Thursday, March 14 at 9 AM EST exclusively on Target.com.

This Optimus Prime collab action figure is part of Target’s month-long celebration to honor TRANSFORMERS’ 40th Anniversary, with exclusive product reveals and pre-orders scheduled weekly in March. Fans can tune-in to Hasbro Pulse’s fanstream on YouTube every Thursday at 11:00 AM EST in March for the latest product reveals and pre-order them at Target’s The Collector Spot, the premier destination for TRANSFORMERS 40^th Anniversary products.

TRANSFORMERS GENERATIONS TARGET OPTIMUS PRIME & AUTOBOT BULLSEYE

(HASBRO | Ages 8 and Up | Approx. Retail Price: $59.99 | Available: 6/23/24)

Get ready to roll out with the TRANSFORMERS Target Optimus Prime and Autobot Bullseye action figures! Optimus Prime can convert from robot to a re-designed Target delivery truck alt mode in 30 steps. This figure features deco and details inspired by Target delivery trucks and comes with a Matrix of Leadership accessory. The included trailer attaches to the Optimus Prime figure in truck mode and opens into a battle station. Comes with an Autobot Bullseye figure that converts from dog mode to mailer package alt mode in 7 steps. Available for preorder on March 14 at 9 AM EST exclusively on Target.com.