Hasbro is inviting women innovators to submit their own ideas for toys or games to Hasbro, where a panel of judges will select winners based on various factors such as innovation, mass marketability, fun factor, and more. Selected winners will win a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a “Day at Hasbro.” You can check out the 2023 winners Day to Hasbro video here!

The second annual Challenge is part of Hasbro’s larger Women Innovators of Play initiative. In fact, women account for 70% of toy purchases but only represent 29% of C-Suite roles in the industry. It is Hasbro’s commitment to inspire and elevate more women’s involvement in the toy and game industry. This year also saw the return of Hasbro’s Women Innovators of Play virtual event, which took place in October with a full lineup of speakers from Hasbro and other industry leaders and influencers.

Hasbro Women Innovators of Play Announces Challenge Details

WHAT: Hasbro announced their Women Innovators of Play Challenge – following the Women Innovators of Play conference – to find the next great woman-led mass market toy or game.

Ideas will be judged on innovation, mass marketability, fun factor and playability, design and aesthetics manufacturability.

The Women Innovators of Play Challenge provides winners with a $10,000 cash prize, mentorship and trip to Hasbro World Headquarters in Pawtucket, Rhode Island for a “Day at Hasbro.”

Full Challenge details including eligibility requirements can be found here. Must be 18+ from select countries. No purchase necessary.

WHO: Hasbro’s Women Innovators of Play

WHEN: Challenge Now Open / Submissions End November 12th, 2024

WHERE: To submit an idea, visit this link

ABOUT HASBRO:

Hasbro is a leading toy and game company whose mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Hasbro delivers play experiences for fans of all ages around the world, through toys, games, licensed consumer products, digital games and services, location-based entertainment, film, TV, and more. With a portfolio of over 1800 iconic brands including MAGIC: THE GATHERING, DUNGEONS & DRAGONS, Hasbro Gaming, NERF, TRANSFORMERS, PLAY-DOH and PEPPA PIG, as well as premier partner brands, Hasbro brings fans together wherever they are, from tabletop to screen.

Hasbro is guided by our Purpose to create joy and community for all people around the world, one game, one toy, one story at a time. For more than a decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media, one of the World’s Most Ethical Companies by Ethisphere Institute and one of the 50 Most Community-Minded Companies in the U.S. by the Civic 50. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.