Warner Bros. Discovery has unveiled the name and plans for its new streaming service, Max, which will merge HBO Max and Discovery+ into a single product, during a press presentation held at the Warner Bros. Studio lot on Wednesday. Variety was first to report.

The new streaming service, Max, was first announced in August 2022, shortly after the merger between WarnerMedia and Discovery was finalized. Originally slated for a summer launch, the timeline was moved up to a spring release in November. During the press presentation, CEO David Zaslav confirmed the name of the merged service as Max, and JB Perrette revealed that the launch date is set for May 23.

Perrette also highlighted the importance of separating HBO from the HBO Max name, stating that HBO is distinct and should be treated as such in the product experience. Casey Bloys announced a range of original programming for Max, including shows in the DC universe like The Penguin, a new The Big Bang Theory series, and unscripted series featuring notable personalities.