Poor He-Man.    Despite being an in-house I.P. and making millions for the company over his 30 year history he STILL doesn’t have the pull necessary to be included in Mattel’s 2014 Holiday E-Card that was sent out today.    All the other Mattel greats are there:

Hot Wheels? – CHECK!

Barbie? – CHECK!

Fisher Price? – CHECK!

New comer Monster High? – CHECK!

Recent acquisition  Thomas and Friends.? – CHECK!

He-Man and the Masters of the Universe? …. He-Man?

Even with a series of high profile car commercials this season AND the fact that Mattel is currently producing multiple lines based on the property he’s not big enough to be considered part of the “Mattel Family”?!?!     Maybe if/when his movie comes out your corporate family will let you join in their reindeer games.

Merry Christmas He-man from your collector family.