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Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level – PYMNTS.com
by Action Figures - Google News | December 16, 2017 at 9:00 am

Help Me, Obi-Wan Kenobi: How Star Wars Blasted Merchandising To A New Level
PYMNTS.com
Toy production ultimately fell to a smaller company, Kenner, a subsidiary of General Mills, which bought the licensing for $100,000. The 3.75-inch action figure was a new space at the time and Kenner president Bernie Loomis saw an opportunity to make a ...
Star Wars toys: size matters notFalkirk Herald

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