Xbox president Sarah Bond recently discussed how Microsoft's popular Game Pass service has succeeded. And as it turns out, Bond and her team spent a whole bunch of time studying existing entertainment subscription services.

In an interview with Auren Hoffman, Bond explained that the team began to ask questions such as, "Do we think there's demand for it? How many people do we think would rather consume their content through subscriptions versus not? What does it mean to only have the content in a subscription versus giving an option?"

Bond explains that she believes Game Pass works because "Xbox isn't a product. It's a platform that carries a lot of products." Bond added that the team wanted to "embrace a diversity of business models," which led the team to take into consideration the types of consumers who "buy one game and play it all year" as well as those who "love the idea of having access to hundreds of games and being able to skip around and play."