BOISBRIAND, QC – May 1st, 2014 –Adding a new page to the exciting life story of Max & Ruby, Imports Dragon announces the launch of its newest items; the Max & Ruby Plush Characters. Based on the popular preschool television series, which airs on Nick Jr. (U.S.) and Treehouse (Canada), the Max and Ruby Plush Characters allow children to bring their favorite animated characters into their own home.
Part of a multi-year, North American license deal with Corus Entertainment’s Nelvana, Imports Dragon is expanding the popular toy line by adding two new items in the plush category. Following the successful launch of the Max & Ruby Spinning Top, a classic favorite amongst children and parents, Imports Dragon continues to create high quality, original products such as these two new novelty items.
The Max & Ruby Plush Characters are made of super soft fabric for an extra cozy and comforting feel. Ruby, Max’s older sister, is dressed in her pink flowered dress, which is removable and washable as is the rest of the plush. Max’s blue attached overalls and striped t-shirt are also completely machine washable. Both plush characters are 13’’ tall and have the ability to stand on their own for display.
The Max & Ruby Plush Characters have collected their first award in the Tillywigs Toy and Media Awards Program in the Top Fun category.
Stephan Tetrault, President of Imports Dragon comments, “We are proud to have Max & Ruby as part of our family and want fans to experience the brand in many different ways. Following the wooden puzzles and the tin spinning tops, we wanted to introduce a softer, cozier Max & Ruby item that children can carry along anywhere they please.”
Based on the bestselling books by internationally acclaimed children’s author and illustrator Rosemary Wells, Max & Ruby is a popular animated series for Kids two to five that follows the adventures of bunny siblings, Max and his older sister, Ruby. Max & Ruby is Nick Jr.’s most watched daytime series in the U.S.
For more information about the Max and Ruby Plush Characters, please visit www.importsdragon.com.
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About Imports Dragon
Founded in 1998 in Canada, Imports Dragon is now the fastest-growing toy & game distribution and manufacturing company in Canada with offices in Toronto, Boisbriand, Shantou and Hong Kong. The head office, showroom and warehousing facilities are located in Boisbriand, Quebec.
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