Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the “<3 MY LITTLE PONY” (pronounced “heart MY LITTLE PONY”) fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.

This special-edition collection that is guaranteed to be “at least 20% cooler” will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as “bronies”) and female enthusiasts (often known as “pegasisters”).

“The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series” said Alain Tremblay, marketing director of Integrity Toys, Inc. “We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more”. Vaughn Sawyers, head designer for Integrity Toys added, “As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this.”

This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.

The <3 MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately Winter 2015  and more details about their pricing and where to purchase them will be available closer to the release date.

In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp. Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release.

About Integrity Toys, Inc.

Integrity Toys is a world-renowned designer, producer and marketer of a variety of collectible dolls, fashion figures and related accessories, with a specialization in high-end fashion dolls.  Founded in 1995, Integrity Toys’ extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.

Integrity currently produces high-end fashion dolls ranging in size from approximately 12 inches to 16 inches tall, under a number of brands, including Fashion Royalty, NU.Face and Poppy Parker among others. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.

For more information about Integrity Toys, Inc. please visit www.integritytoys.com

About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).