Intel, a grandfather of the PC hardware industry, is joining the GPU wars. The company announced a new brand today, devoted entirely to graphics. Called Intel Arc, the brand includes hardware, software, and services, and yes, that includes GPUs for gamers.

Intel already has multiple generations of Arc planned, with the first being titled Alchemist (it was formerly titled DG2). The upcoming generations of Arc will be named Battlemage, Celestial, and Druid, names ripped straight from the pages of the D&D 5E player's handbook.

We don't have any details, like technical specifications, about any future Intel Arc products. However, according to a page on Intel's site announcing the brand, first-generation Arc products will feature "hardware-based ray tracing and artificial intelligence-driven super sampling, and offer full support for DirectX 12 Ultimate."