UNIVERSAL CITY, Calif., June 25, 2013 /PRNewswire/ — Universal Studios Hollywood^SM defies guests to unlock the beast within as its new campaign, “Summer of Survival,” takes on its two most intense…most explosive…most ferocious…most threatening thrill rides: “Transformers™: The Ride-3D” and “King Kong 360 3-D,” created by Peter Jackson.

The impactful “Summer of Survival” campaign puts a suspenseful spin on the theme park’s most compelling, award-winning rides and challenges guests to muster the courage to face their fears when they encounter MEGATRON and his fleet of evil DECEPTICONS, and a raging Silverback ape battling a pack of dangerous prehistoric dinosaurs in a fight for survival.

With heightened primal instincts at play, “Summer of Survival” will also dare theme park guests to brace themselves for Universal Studios Hollywood’s slate of other action-packed thrill rides. In the theme park’s dinosaur-laden jungle, fear and fate collide as guests take on giant Stegosauruses, Parasaurolophuses, Dilophosauruses and Velociraptors at “Jurassic Park®-The Ride” and ace impending doom in a close encounter with a terrifying 50-foot Tyrannosaurus Rex before plunging down a treacherous 84-foot water drop.

More than a roller coaster, “Revenge of the Mummy ^SM -The Ride,” taps into guests’ inherent fears and phobias as they are swept into the cavernous Tomb of Imhotep, the final resting place of Egypt’s legendary Keeper of the Dead and thrust forwards and backwards along an indoor roller coaster track in utter darkness.

“Transformers^TM: The Ride-3D” is Universal Studios Hollywood’s most ambitious ride ever. This technologically advanced, motion-based, flight simulator thrill ride is designed to completely immerse guests in the 3D-HD action-packed world of the TRANSFORMERS. The storyline of this exciting theme park ride introduces guests to N.E.S.T., a top-secret, military bunker, where they become AUTOBOT recruits engaged in a daunting mission to save Earth and protect the last remaining All-Spark shard from the DECEPTICONS.

As part of “Summer of Survival,” Universal Studios Hollywood will debut progressive voice technology empowering humanoid robots—MEGATRON and OPTIMUS PRIME—to interact and speak spontaneously with theme park guests in both tone and demeanor that are consistent with their characters. This amazing new component to the guest experience adds a dynamic and new extension to the already immersive thrill ride.

Featuring pulse-pounding excitement, “Transformers: The Ride—3D” propels guests along 2,000 feet of ride track, where they are surrounded by 14 giant screens, many fully enveloping them at heights of 60 feet. To bring this monumental achievement to life, Universal Studios Hollywood collaborated with director Michael Bay, Industrial Light & Magic and Hasbro, Inc.

Universal Studios Hollywood broke new ground in themed entertainment with the landmark introduction of “King Kong 360 3-D,” the world’s largest, most intense 3-D experience. The attraction, based on Peter Jackson’s 2005 blockbuster, integrates spectacular three-dimensional visual media and the world’s largest 3-D projection installation ever produced with physical effects.

A signature ride on the world famous, behind-the-scenes Studio Tour, “King Kong 360 3-D” transports guests to Skull Island and catapults them into the middle of a terrifying struggle between a giant T-Rex and “the eighth wonder of the world” – King Kong. Guests find themselves launched into the film, projected on the world’s largest wrap around, 3-D compound curved screens.

The “Summer of Survival” campaign will resonate through social media via #SummerOfSurvival and #SOS.

As families prepare for summertime fun, Universal Studios Hollywood’s popular “Buy A Day, Get 2013 Free” annual pass offers tremendous value and visits throughout 2013 for the price of a single day’s admission. Guests who purchase the “Buy A Day, Get 2013 Free” pass will be able to come back to experience first-hand Universal Studios Hollywood’s ‘Summer of Survival” thrill rides, including “Transformers^TM: The Ride—3D” and King Kong 360 3-D”as well as receive savings on tickets purchased for visiting friends and family.

Universal Studios Hollywood ^SM, The Entertainment Capital of L.A.^SM, includes a full-day, movie-based theme park and Studio Tour; the CityWalk entertainment, shopping and dining complex, the Universal CityWalk Cinemas, the “5 Towers” state-of-the-art outdoor concert venue, and the Gibson Amphitheatre concert and special event arena. World-class rides and attractions include the intense, award-winning ride, “King Kong 360 3-D” on the famed behind-the-scenes Studio Tour, “The Simpsons Ride^TM,” “Revenge of the Mummy^SM —The Ride” indoor roller coaster and “Jurassic Park® —The Ride,” as well as the critically-acclaimed mega-attraction, “Transformers™: The Ride—3D.”