Fort Lauderdale, Fla. (April 19, 2024) – IT’SUGAR, one of the largest specialty candy retailers in the U.S., is excited to launch the GUND Rubik’s Cube Pusheen, a delightful collaboration between the iconic puzzle and the beloved tabby cat. Available at IT’SUGAR stores beginning April 19, 2024, this plush toy merges cultural icons in celebration of the 50th anniversary of the Rubik’s Cube. IT’SUGAR is the first retailer to bring the GUND Rubik’s Cube Pusheen to market.

Spin Master is a leading global children’s entertainment company and owner of both the GUND and Rubik’s Cube brands. GUND proudly brings the super star Pusheen to life in plush form sharing her love of snacks, cuddles and adventures and now expanding the pop culture allure with the addition of the Rubik’s Cube Pusheen. The Rubik’s Cube Pusheen puts a plush interpretation of the classic 3-D puzzle into the paws of the fan favorite cat.

“We are thrilled to introduce the GUND Rubik’s Cube Pusheen to enthusiasts who have cherished the iconic Rubik’s Cube over the past five decades,” said Justin Clinger, Assistant Vice President, Creative & Marketing at IT’SUGAR

“Revered as one of the most beloved toys of all time with hundreds of millions sold worldwide, the Rubik’s Cube has captivated generations with its enduring challenge,” said Adam Hyman, Spin Master’s VP of Marketing for Games & Plush. “This collaboration merges the iconic puzzle with the global popularity of Pusheen, offering fans a delightful new way to engage with both of these beloved brands.”

“At Pusheen, we are always seeking fun and creative collaborations that resonate with our fans worldwide,” said Cate D’Allessandro, Director of Licensing at Pusheen. “The Rubik’s Cube Pusheen celebrates not only the joy of playful expression but also the enduring legacy of a timeless puzzle. “We’re excited to see the smiles this collaboration brings to fans of all ages.”

The GUND Rubik’s Cube Pusheen, priced at $29.99, will be available for purchase starting April 19 at IT’SUGAR stores and online at www.itsugar.com.

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About IT’SUGAR: 

IT’SUGAR is one of the largest specialty candy retailers in the world, with over 100 locations in U.S. and Canada. IT’SUGAR isn’t just a candy store – it transforms how the world experiences their favorite sugary treats. Known for its absurd sugar innovations that celebrate lighthearted rebellion, IT’SUGAR aspires to a future where everyone has access to the pure joy that comes from indulging in a world with fewer restrictions and more SUGAR. IT’SUGAR is a member of BBX Capital, Inc.’s family of companies and a subsidiary of BBX Sweet Holdings. For more information, please visit www.itsugar.com.

About the Rubik’s Cube:

Created by Ernő Rubik in 1974 and launched globally in 1980, the Rubik’s Cube became a worldwide craze, selling hundreds of millions of units, and has inspired and challenged both young and old ever since. As a STEM-accredited puzzle, the Rubik’s Cube supports brain development and cognitive skills by allowing children and adults to use their creativity, while developing and encouraging intelligence. In 2021, Spin Master acquired the brand bringing to market innovative new launches while continuing its world-famous legacy.

About Spin Master:

Spin Master Corp. (TSX:TOY) is a leading global children’s entertainment company, creating exceptional play experiences through its three creative centers: Toys, Entertainment and Digital Games. With distribution in over 100 countries, Spin Master is best known for award-winning brands PAW Patrol®, Hatchimals®, Bakugan®, Kinetic Sand®, Air Hogs®, Melissa & Doug®, Rubik’s® Cube and GUND®, and is the global toy licensee for other popular properties. Spin Master Entertainment creates and produces compelling multiplatform content, through its in-house studio and partnerships with outside creators, including the preschool franchise PAW Patrol, and numerous other original shows, short-form series and feature films. The Company has an established presence in digital games, anchored by the Toca Boca® and Sago Mini® brands, offering open-ended and creative games and educational play in digital environments. Through Spin Master Ventures, the Company makes minority investments globally in emerging companies and start-ups. With 31 offices spanning nearly 20 countries, Spin Master employs close to 3,000 team members globally. For more information, visit spinmaster.com or follow-on Instagram, Facebook and Twitter @spinmaster.

About Pusheen:
Pusheen is a tubby tabby cat who brings smiles and laughter to people all around the world. She became famous through her animated comics, GIFs, and books as well as through her widely used animated stickers on Facebook, Instagram, iMessage, and other platforms. Founded in 2010, Pusheen Corp. works with over 100 licensees to bring cute and collectible Pusheen & friends products to millions of fans around the world.