Marquee activities include exciting first in-person look at TrueSpec,  the latest die-cast collection to join the Jada Toys lineup

LAS VEGAS, NV. (February 12, 2024) –  Jada Toys, one of the world’s leading manufacturers of finely crafted die-cast and collectibles announced today, its title sponsorship of the Las Vegas Die-Cast Super Convention, February 29 to March 3, 2024 at the Ahern Hotel in Las Vegas, NV.  Hosted by Mad Mike, Die-Cast SuperCon returns bigger and better than ever with special events and a full size car show.

With 25 years in the industry, Jada’s expertise in die-cast vehicles is unmatched and remains a favorite among the die-cast and collector community, car shows and conventions alike. Jada’s leadership team will be present throughout the event hosting over five thousand die-cast enthusiasts, industry experts and the general public will get to experience four full days of activations, convention exclusives, shopping, and panels.

The festivities begin Thursday, February 29, with the opening ceremony followed by Jada’s first presentation, where fans will get up close and personal with Jada Toys’ Director of Brand Management, Darryl Li as he takes the Die-Cast SuperCon stage to share his industry knowledge and sneak peaks at what’s to come for Jada Toys. Throughout the weekend, attendees will  have numerous touch points with the Jada Toys’ Product Development team as Senior Graphic Designers Paulo Sandoval, Bryce Doerksen, Jayden Lee and Daijiro Okada take the stage along with Jada’s Director of Product Development, Sei Cho.

The 2024 Die-Cast Super Convention marks the first time the public will get an in-person look at the brand new die-cast line, TrueSpec by Jada Toys. This collection brings together exceptional quality and exquisite design to collectable, licensed die-cast vehicles including Jada’s first ever premium 1:18 die-cast collectible. Capturing the essence of each automobile in stunningly realistic fashion with meticulous craftsmanship, TrueSpec is perfect for collectors who appreciate automotive artistry. Wave one of the collection will feature 1:18 and 1:24 die-cast vehicles from leading entertainment licenses.

“Jada has been a player in the die-cast community for a quarter century and we are electrified to remain key players in the market as we take over as title sponsors for the 2024 Las Vegas Super Convention,” said Bill Simons, CEO of Jada Toys. “Showcasing TrueSpec at SuperCon, coupled with on-site activations and exclusive presentations will set the bar high for 2024 events.”

Schedule of events:

Thursday, February 29

• 11:00 am – Opening Ceremony presented by Jada Toys
• 11:30 am – Jada Toys presentation
• 12:30 pm  – Plinko presented by Jada Toys
• 1:00 pm – In Da Pit hosted by SRT Jovita with Jada Toys’ team members
• 4:30 pm – Designer autograph session
• 9:00 pm – In-room trading

Friday, March 1 

• 10:00 am – In Da Pit hosted by SRT Jovita with Jada Toys’ team members
• 12:30 pm  – Plinko presented by Jada Toys
• 9:00 pm – In-room trading

Saturday, March 2 

• 10:00 am – Jada Toys presentation
• 12:30 pm  – Plinko presented by Jada Toys
• 9:00 pm-  The Wrap Party hosted by Jada Toys – 9:00pm – 11:55pm
• 9:00 pm – In-room trading

Visit the Jada Toys Booth B-3 beginning on February 29th until March 3rd for your exclusive look at the TrueSpec collection accompanied by Jada Toys core vehicle brands Fast & Furious, Big Time Muscle, Just Trucks, Pink Slips and Hollywood Rides. For more information on convention tickets visit the Die-cast Supercon website here.

Social Handles:

Instagram: @Jadatoys

Twitter: @JadaClub

Facebook: @JadaToys

About Jada Toys:
Jada Toys is a privately held leading toy manufacturer. Founded in 1999, Jada has developed a worldwide presence at retail. Their strong focus on pop, trend, and car culture has grown their portfolio from die-cast vehicles and radio control to include collectibles and action figures, dolls, preschool toys, and more. Partnering with best-in-class entertainment studios allows collaboration that has resulted in extensive lines of licensed product that appeals to collectors, kids, and families.  Proprietary lines accompany the licensed product to round out Jada Toys’ offerings. Jada Toys is the US based division of the Simba Dickie Group.