Innovative and Interactive Character-Based Night Lights Featuring Colorful Lights and Sounds
SANTA MONICA, Calif.–(BUSINESS WIRE)–One of the leading designers, marketers and distributors of children’s toys and consumer products, JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced a worldwide distribution agreement with Roxo, LLC for its night lights products, Glow Friends™.
The multi-year distribution agreement allows JAKKS to exclusively promote, market, distribute and sell Glow Friends™ in various channels worldwide. Glow Friends™ is an innovative, new line of interactive light-up characters available in 4-inch and 6-inch sizes. When tapped, the night lights create a colorful light show and the larger size also includes sound to its luminosity. Roxo has already secured popular licenses for its Glow Friends™ line from major licensors for top properties such as PAW Patrol and Teenage Mutant Ninja Turtles.
“We are excited to partner with Roxo as the exclusive global distributor for their unique and highly innovative line of Glow Friends,” said Carmine Russo, President, International at JAKKS Pacific.
“We are thrilled to team up with JAKKS Pacific,” said Greg Ramfos, Founder and Chief Executive Officer at Roxo. “They are a leader in the toy industry with a tremendous distribution network that will extend the reach of our products.”
Additionally, the agreement also included a U.S. and Canada distribution deal for Roxo’s Charms and Bands products. Full lines of Glow Friends and Charms and Bands are scheduled to be available at retail just in time for the holidays 2016.
About ROXO, LLC
Roxo is a fast-growing company founded in 2010. The company is headquartered in Sylvan Lake, Michigan, and is privately owned. Roxo began making collectible charms and through innovative product design and acquisition of the top-selling kid’s licenses has become the #1 collectible charm bracelet Company in the world – with over 50,000,000 units sold to date. Roxo has leveraged its strong reputation and sales success to broaden its licensed assortment and expand the product offering into the new Night Lights line. Roxo’s mission is to inspire creativity and encourage individuality, with quality products that generate smiles. Watch our documentary here to hear the full story about how CEO Greg Ramfos, re-tooled his automotive business into a bracelet and charm factory in order to save his employees. www.getroxo.com
About JAKKS Pacific, Inc.
JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include BIG-FIGS™, XPV®, Real Construction®, Max Tow™ and Friends, Disguise®, Moose Mountain®, Funnoodle®, Maui®, Kids Only!®, as well a wide range of entertainment-inspired products featuring premier licensed properties. DreamPlay Toys, LLC is a joint venture between JAKKS and NantWorks LLC to develop, market and sell toys and related consumer products incorporating NantWorks’ proprietary iD™ recognition technology. Through JAKKS Cares, the company’s commitment to philanthropy, JAKKS is helping to make a positive impact on the lives of children. Visit us at www.jakks.com and follow us on Instagram (@jakkstoys), Twitter (@jakkstoys) and Facebook (JAKKS Pacific).
