MGM Holdings, the studio behind the James Bond franchise, is reportedly exploring a sale. Variety, citing "a source close to the situation" says the company is specifically eyeing streaming services or other film companies looking to establish their streaming sectors. Based on privately traded shares, the company has a market value of $5.5 billion, including debt.

In addition to James Bond, MGM's film library has more than 4,000 titles and 17,000 hours of television programming, including film franchises like Rocky and The Hobbit as well as television shows like The Handmaid's Tale and Vikings.

MGM has not yet commented publicly on the trial balloon signs pointing to a sale--the Wall Street Journal first reported recently that MGM had engaged Morgan Stanley and LionTree Advisors to begin the formal sale process.