This year marks the 35th anniversary of one of gaming's greatest exploits, the Konami Code. Originally introduced in 1986's Gradius, the classic up, up, down, down, and several other button presses would give players a helping hand in that challenging game, and Konami plans to celebrate the occasion with a history lesson and some new merchandise.

Konami launched a website that features information about the retro game series Arcade Archives, shows off new anniversary merchandise, and includes lofi arrangements of retro Konami game tracks by artists DJ Tokyo Machine and DJ No.2. There's also plenty of merch, as the site is stocked with t-shirts, mugs, and more gear that is emblazoned with the iconic cheat code inputs.

They probably won't give you 30 extra lives if you wear them though.