Pop Culture Insider » Let’s learn from the past: GI Joe action figure

Let’s learn from the past: GI Joe action figure – Pittsburgh Post-Gazette
by Action Figures - Google News | May 12, 2016 at 4:02 am

Let's learn from the past: GI Joe action figure
Pittsburgh Post-Gazette
With the success of Barbie for Mattel in the early 1960s, the Hasbro Company saw an opportunity to break into an untapped market — dolls for boys. The only problem was that Hasbro didn't want to actually call it a “doll,” because Barbie's sidekick Ken ...

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