Larger line to include products from Kidrobot and JEI

Hillside, NJ – September 30, 2023 – At the opening of the International Toy Fair in New York today, NECA announced a full line of action figures and collectibles celebrating the most famous character of the legendary late comedian Paul Reubens. The Pee-wee’s Playhouse line was in development in 2022 under the creative direction of Reubens himself and will see release under the guidance of his estate.

Pee-wee’s Playhouse ran Saturday mornings from 1986-1990 and introduced fans to a surreal, colorful, adventurous world inhabited by Pee-wee Herman. With frequent celebrity appearances and musical performances, the series holds a special place in the hearts of the many who grew up watching Pee-wee, Pterri, Chairry, Globey, Jambi, Randy, Cowboy Curtis, and a wide cast of eclectic characters.

NECA revealed the first pieces of the licensed line in the form of 6” stylized figures for the company’s bestselling Toony form factor, and high-end hand-painted resin Head Knockers (bobbleheads) at booth #5302 in New York, with even more to come from the NECA family of companies. Kidrobot showed off its first Pee-wee and Chairry premium Phunny plushes, and will be producing vinyl mini figures, enamel pins, larger premium plushes and other art pieces. Joseph Enterprises (JEI) will release Chia Pets. More products will be announced.

ABOUT NECA

NECA is a leading creator, manufacturer, and global distributor of licensed pop culture toys and collectibles based on some of the world’s most recognizable TV shows, movies, and games.
Founded in 1996 with the inception of the toy division in 2002, we are best known for our detailed action figures. We began by focusing on some of the most sought-after slasher icons like Michael Myers, Jason Voorhees, and Freddy Krueger. While we grew to include comic book superheroes and videogame legends, we continued to build what would become the world’s largest action figure lines for Alien and Predator.
In the years since, NECA has grown immensely, dominating the horror genre while becoming a go-to source for other beloved pop culture classics like Teenage Mutant Ninja Turtles, Gargoyles, Gremlins, and Universal Monsters. Our action figures and collectibles can be found in Target, Walmart, Best Buy and Amazon as well as thousands of independent brick and mortar stores worldwide.
NECA is headquartered in New Jersey and has divisions across the United States and in England, China, and Australia. The NECA group of companies includes game developer and publisher WizKids, urban vinyl icon Kidrobot, and Joseph Enterprises, Inc., better known as the creator of Chia Pet and The Clapper.