Popular Mobile Game Crosses 31 Million Installs Since its December 2014 Debut

SAN FRANCISCO–(BUSINESS WIRE)–Today Kabam released new game content for its hit Marvel Contest of Champions mobile game, inspired by the highly anticipated Marvel’s Avengers: Age of Ultron film hitting theatres on May 1, 2015. The Marvel Contest of Champions Ultron update features exclusive Ultron-themed content throughout the game and special in-game events and arenas. Characters seen in the Marvel’s Avengers: Age of Ultron film will also make their game debut throughout the weeks, including Ultron Prime, Hulkbuster, Vision and Black Widow. In addition, Marvel fans are in for a special treat as Marvel Contest of Champions will feature an exclusive movie clip from Marvel’s Avengers: Age of Ultron, only available to view within the mobile game app.

“The game has been downloaded more than 31 million times, and we’re humbled by the support. So we wanted to create something special for players that not only were inspired by the upcoming movie, but also rallied them together to take on one of Marvel Comics’ greatest foes, Ultron!”

“The Marvel Contest of Champions development team jumped at the opportunity to create new Ultron-themed content that fans, like ourselves, would be psyched to play,” said Cuz Parry, Creative Director for Kabam’s Vancouver Studio. “The game has been downloaded more than 31 million times, and we’re humbled by the support. So we wanted to create something special for players that not only were inspired by the upcoming movie, but also rallied them together to take on one of Marvel Comics’ greatest foes, Ultron!”

In the Marvel Contest of Champions Ultron update, Ultron has infected The Contest. Players will suit up with their mightiest Champions to help The Collector defeat Ultron and keep his psychotic hands off the coveted ISO-Sphere. Take on other Summoners’ Champions and work together with your Alliance to complete objectives and receive rewards. Featuring brand-new quests with a unique and original Ultron story, players will need to defeat Ultron and his drones. Additional gameplay updates include:

• Introducing Summoner Masteries:
  • Masteries are divided into Offense and Defense categories and will provide beneficial effects for your Champions.
  • Earn Mastery Points when you level up; reset your points to try a new specialization as often as you’d like.
  • Choose your Masteries wisely and strategically customize your benefits in the Mastery Trees.
• Alliance Events:
  • Work together with your Alliance to complete objectives and receive both milestone and ranking rewards for your participation.
• Alliance Arenas:
  • Compete in Alliance Arenas to share your points across your whole Alliance.
  • Work with your Alliance to amass a huge score and top ranks, and defeat your competition in classic Arena combat.
• Duels:
  • Challenge other Summoners’ top Champions for bragging rights and prizes in 1-on-1 Duels.

Marvel Contest of Champions is the only arcade-style fighting game on mobile that goes beyond the films and dives deep into the Marvel Universe. Heroes and villains from the Avengers, Thunderbolts, X-Men, Inhumans, Guardians of the Galaxy, the Brotherhood, X-Force and more battle it out in iconic Marvel locations, in an epic storyline that stays true to classic Marvel storytelling.

For more information and the latest updates, visit www.playcontestofchampions.com or Facebook at https://www.facebook.com/marvelcontestofchampions. Also, follow Marvel: Contest of Champions on Twitter at @MarvelChampions.

Press Kit: https://kabam.box.com/s/s6dbqgskqgr1hh3u9qcirsnz2pc5q052

ABOUT KABAM

Kabam, Inc. (“Kabam”) creates, develops, and publishes games that are available on mobile devices via its own dedicated channel in the Apple App Store, Google Play, and the Amazon Appstore. Valued at more than $1 billion, Kabam is the 6th fastest growing company overall in North America, according to Deloitte LLP. The company has been profitable since 2012. Kabam’s Kingdoms of Camelot franchise has grossed more than $250 million, making it one of the top 10 strategy franchises of all time. Kabam has also created four titles that have grossed more than $100 million each in their life. In 2014, Kabam had three titles rank in the Top 50 Grossing apps on the App Store. Kabam has more than 800 employees around the world, with corporate headquarters in San Francisco. The company’s investors include Alibaba, Canaan Partners, Google, MGM, Intel, Pinnacle Ventures, Redpoint Ventures, Warner Brothers and others. More information about Kabam can be found at www.kabam.com.

About Marvel’s Avengers: Age of Ultron

Marvel Studios presents Avengers: Age of Ultron, the epic follow-up to the biggest Super Hero movie of all time. When Tony Stark tries to jumpstart a dormant peacekeeping program, things go awry and Earth’s Mightiest Heroes, including Iron Man, Captain America, Thor, The Incredible Hulk, Black Widow and Hawkeye, are put to the ultimate test as the fate of the planet hangs in the balance. As the villainous Ultron emerges, it is up to The Avengers to stop him from enacting his terrible plans, and soon uneasy alliances and unexpected action pave the way for an epic and unique global adventure.

Marvel’s “Avengers: Age of Ultron” stars Robert Downey Jr., who returns as Iron Man, along with Chris Hemsworth as Thor, Mark Ruffalo as Hulk and Chris Evans as Captain America. Together with Scarlett Johansson as Black Widow and Jeremy Renner as Hawkeye, and with the additional support of Don Cheadle as James Rhodes/War Machine, Cobie Smulders as Agent Maria Hill, Stellan Skarsgård as Erik Selvig and Samuel L. Jackson as Nick Fury, the team must reassemble to defeat James Spader as Ultron, a terrifying technological villain hell-bent on human extinction. Along the way, they confront two mysterious and powerful newcomers, Pietro Maximoff, played by Aaron Taylor-Johnson, and Wanda Maximoff, played by Elizabeth Olsen and meet an old friend in a new form when Paul Bettany becomes Vision.

Written and directed by Joss Whedon and produced by Kevin Feige, p.g.a., Marvel’s Avengers: Age of Ultron is based on the ever-popular Marvel comic book series “The Avengers,” first published in 1963. Louis D’Esposito, Alan Fine, Victoria Alonso, Jeremy Latcham, Patricia Whitcher, Stan Lee and Jon Favreau serve as executive producers. Get set for an action-packed thrill ride when The Avengers return in Marvel’s Avengers: Age of Ultron on May 1, 2015.

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years. Marvel utilizes its character franchises in entertainment, licensing and publishing. For more information visit marvel.com. © 2015 MARVEL