New Fan Loyalty Program Empowers Marvel Fans to Gain Points and Unlock Rewards

New York, NY—July 25, 2016 — Calling all Marvel fans! Power up your fandom and get rewarded for the things you already do! Starting today, join the all–new Marvel Insider loyalty program for free and start earning points for connecting, sharing, watching, and more!*

Marvel is excited to welcome and invite all Marvel fans to create their Marvel Insider account, earn points across various Marvel channels, and get incredible Marvel rewards like best-selling digital comics, amazing collectibles and unforgettable experiences.

Go to Marvel.com/insider to become a Marvel Insider today!

“Marvel fans are some of the most passionate fans in the world, and Marvel Insider is our way of connecting with them in a more meaningful style,” says Peter Phillips, EVP/GM, Interactive & Distribution. “Whether you have been a part of the Marvel community for years or you’re just starting to interact with the brand, you now have an extra reason to engage with us. It’s our way of saying ‘thank you’ to our fans.”

Already have a Marvel.com account? Just confirm that you want to be a part of the program next time you sign in and start earning points immediately! Once you’re in, you’ll get rewarded for things like making a digital comic purchase, checking out the latest and greatest original content on Marvel.com and completing more activities that’ll help fill up your points bank! Activities are updated as exciting things happen in the Marvel Universe so check back frequently for new opportunities at marvel.com/insider/activities to earn points and get cool rewards like digital comics, signed posters, limited-edition pins and more!

Powered by CrowdTwist, the industry-leading provider of comprehensive and multichannel loyalty and engagement solutions, Marvel Insider will continually be implementing and updating fans with new and exciting ways to interact with Marvel content for exciting and exclusive rewards.

Marvel Insider has arrived and it’s the latest and greatest way to be rewarded for enjoying all the things you already love from Marvel. Purchase your favorite comic – you’re rewarded! Watch the latest Marvel trailer – you’re rewarded!  Check in at a Marvel movie on opening weekend – you’re rewarded! With more fun multi-channel activities being added often there is no reason not to join today and take your fandom to the next level!

* Program available to residents of the continental U.S., Alaska, and Hawaii only.  Must be 18+.

About Marvel Entertainment

Marvel, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over seventy-five years.  Marvel utilizes its character franchises in entertainment, licensing and publishing.

For more information visit marvel.com.

© 2016 MARVEL

About CrowdTwist

CrowdTwist (www.CrowdTwist.com) provides the most comprehensive omni-channel loyalty & analytics solutions for industry leading brands such as Pepsi, Purina, VIZIO, the Miami Dolphins, Zumiez and others. Acting as an experience and engagement engine, CrowdTwist’s software helps build more profitable and active relationships with customers, delivers a deeper understanding of how customers engage across channels and drives a measurable increase in high-value behaviors and spend. Founded in 2009, CrowdTwist is based in New York City’s Silicon Alley.