Variety.com is reporting this morning that Mattel and DC Entertainment have extended their licensing agreement another 3-5 years.    The agreement covers boys toys/action brands,  Hot Wheels, Matchbox, Barbie, Mattel Games and Fisher-Price.   The new contract includes toys from DC Entertainment properties for film (Batman v. Superman: Dawn of Justice and Justice League), television (Arrow and The Flash), video games and comic books.

Mattel has been the master toy license for DCE for the past 15 years and it looks like they will hold that title through at least 20 years.

 Variety makes mention of some upcoming uses of the DCE licensing agreement as well as the continuation of some existing toy lines:

As WB and DC celebrate Batman’s 75th anniversary, Mattel will produce a line of Lights and Sounds 10-inch Core figures, an assortment of Hot Wheels Batmobiles, Batman Basic Figures, the all-new Batman 12-inch figure, as well as additional figures and characters to augment the assortment.

Mattel also has reinvigorated its collector offering with the new 6-inch Total Heroes line, and the four-inch DC Multiverse line of hyper-detailed action figures for the more serious collector.

Click here to read the full article on Variety.com.

I suspect there will be an official press release on this coming soon.