Elizabeth Braunstein

EL SEGUNDO, Calif.--(BUSINESS WIRE)–Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, announced today that Ken Wee has joined the Company as Executive Vice President and Chief Strategy Officer. Wee reports to Ynon Kreiz, Chairman and CEO of Mattel.

Kreiz said: “We welcome Ken to our leadership team at an exciting point in the execution of our strategy to grow Mattel’s IP-driven toy business and expand our entertainment offering. Ken brings extensive experience in strategic planning, M&A, and corporate development gained in the gaming, technology and media sectors, which bodes well as we further our aim to unlock the full value of our IP outside the toy aisle and create long-term shareholder value.”

In this role, Wee oversees all aspects of strategic planning and corporate development for Mattel, including identifying opportunities to accelerate growth and profitability and optimize business performance.

Wee was previously the Chief Strategy Officer for video game publisher Activision Blizzard. In this capacity, Wee identified and executed on organic initiatives and M&A opportunities to grow the reach, engagement, and commercial success of Activision Blizzard’s portfolio of franchises with over 400 million players, culminating in Microsoft’s $69 billion acquisition of Activision Blizzard.

Wee added: “I am proud and excited to join Mattel and work with our talented teams to grow our iconic brands in new ways and delight our fans through play.”

Prior to joining Activision Blizzard, Wee was a partner at the global management consulting firm McKinsey & Company. There he led McKinsey’s Interactive Entertainment Practice and served clients in media, technology, and private equity globally across a broad range of topics. He previously worked at New Mountain Capital, a leading investment fund.

Born and raised in Australia, Wee is a graduate of New York University’s Stern School of Business and is a CFA Charterholder. Wee also serves on the Board of Directors of Behaviour Interactive, a leading Canadian video game publisher known for its award-winning Dead by Daylight franchise. He is based at Mattel’s global headquarters in El Segundo, California.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.