The Brand Reveals Special-Edition Masters of the Universe Origins Skeletor & VeeFriends Skilled Skeleton 2-Pack, Mini-Comic 

EL SEGUNDO, Calif., September 26, 2023 – Mattel, Inc. (NASDAQ: MAT), a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world announces a collaboration today between VeeFriends, the contemporary entertainment company created by serial entrepreneur Gary Vaynerchuk, and Masters of the Universe, the iconic franchise that has captivated generations. This collaboration merges the timeless characters of Masters of the Universe with VeeFriends to introduce “Skilled Skeleton”, a character who symbolizes VeeFriends’ mission to inspire optimism, accountability, and kindness, alongside The Lord of Darkness, Skeletor from Masters of the Universe in a special edition 2-pack.  

With 283 characters, all of which Vaynerchuk imagined, created, and drew himself, VeeFriends leverages art, storytelling, and innovation to engage with collectors of all ages.  This multipack features the first VeeFriends Skilled Skeleton collectible figure.  

Jim Wimberg

“Gary’s innate passion and connection to the brand is one of the many reasons we were excited to collaborate with his forward-thinking company,” said PJ Lewis, VP and Head of Action Figures at Mattel. “This collaboration allows us to connect to our Masters of the Universe fans in a new and exciting way while continuing to expand the audience for our best-in-class action figures with Gary’s VeeFriends fanbase.” 

Powered by the VeeFriends universe of kindness, Skilled Skeleton has everything from glow-in-the-dark elements to swappable accessories and gear, including a shareable VeeFriends flex chain. Masters of the Universe Origins Skeletor includes three swappable faceplates for his multiple moods, five swappable hands, Sword of Power, Havoc Staff, and hood and armor. Both Skilled Skeleton and Skeletor’s heads are interchangeable and have swappable “heart” and “rock” hands.  Fans who own VeeFriends digital collectibles also have the opportunity to display an exclusive Snake Mountain background behind their existing VeeFriends character. The pair of figures are packaged in a custom box with sliding slipcovers for display and a mini-comic. 

“Partnering with such an iconic figure like Skeletor feels extremely surreal; this character is a touchstone for all of us from the Gen X era,” said Vaynerchuk. “I’m excited to collaborate once again with Mattel following our incredibly successful VeeFriends UNO collaboration. I’m excited to give a hat tip to the collectors of Masters of the Universe – one of my favorite communities in the world. I hope everyone enjoys these special edition toys as much as the team and I have had in creating them. The Mattel team did an incredible job bringing this amazing toy to life.” 

This unique Masters of the Universe VeeFriends Multipack will be available for pre-sale starting October 6, 2023 at 9:00 AM PDT exclusively at Mattel Creations for $45.00.  

Jim Wimberg

About VeeFriends 

VeeFriends is a contemporary entertainment company that combines art, storytelling, collecting, events and innovative technologies to build a community around a movement of kindness and positivity. The company’s mission is to scale 283 unique VeeFriends characters and their attributes to create a better world. These characters foster a sense of community and inspire creativity, self-discovery, accountability, and personal growth. For more information, visit https://veefriends.com/and join the discord channel. 

About Mattel  

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.