Pop Culture Insider » Mattel, Seeking a New Superpower, Gets Women to Design Action Figures for Girls

Mattel, Seeking a New Superpower, Gets Women to Design Action Figures for Girls – Bloomberg
by Action Figures - Google News | October 7, 2015 at 12:00 pm

Mattel, Seeking a New Superpower, Gets Women to Design Action Figures for Girls
Bloomberg
To show what a huge difference that makes, Kim picks up examples of the top-heavy Wonder Women and Batgirl action figures found on shelves today. "Beautiful, but really sexualized," Kim says. "There's a very direct emphasis on a womanly part.".

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