Pop Culture Insider » Mattel targets boys’ market with Max Steel launch

Mattel targets boys’ market with Max Steel launch – MarketWatch
by Action Figures - Google News | November 13, 2012 at 9:25 pm

Mattel targets boys' market with Max Steel launch
MarketWatch
Mattel Inc. (NASDAQ:MAT) is more aggressively going after the boy side of the toy aisle, as the toy maker is planning a global launch of the action figure line Max Steel, a brand that is already popular in Latin America but little known in the U.S. market.

Filed under: Toys

Top

No Comments »

Leave a Reply