Players Can Now Bring Expressive Bitmoji Stickers to the UNO Mobile Game

EL SEGUNDO, Calif. – April. 19, 2021 – Mattel163, a mobile gaming joint venture between Mattel (NASDAQ: MAT) and NetEase (NASDAQ: NTES), today launched a new update to bring Bitmoji to the UNO! mobile game.  In partnership with Snap, beginning today UNO! players can showcase their use their custom Bitmoji avatar in UNO! mobile games and club chat for a completely personalized UNO! experience.

“We are excited to be partnering with Snapchat to integrate the ever-popular Bitmoji into the UNO! mobile game,” said Amy Huang, CEO of Mattel163. “This new feature will enable us to deliver a more unique and personalized game experience to our global players to further enhance the gameplay.”

“Bitmoji are all about expression and having fun, and we’re thrilled to partner with Mattel163 to integrate them into a beloved game like UNO! that was created around those principals,” said John Imah, Head of Games and Brands Partnerships at Snapchat. “When we launched Bitmoji for Games last year, we envisioned working with innovative partners like Mattel163 to personalize the player experience, and we can’t wait to see how players will create new shareable moments in UNO! with their Bitmoji.”

Players can sign into their Snapchat account to upload their own personalized Bitmoji avatar directly to UNO! to play up all of the emotional highs and lows of the competition. From the classic rules loved by millions to the zany house rules of Go Wild mode, players can express every exciting moment of the game with their Bitmoji.

With a selection of Bitmoji stickers available at launch and more to follow, players can use their Bitmoji avatar as their UNO! profile picture and share their Bitmoji x UNO! moments with friends to showcase their personalized UNO! gameplay highlights. With more than 10 billion games played worldwide, UNO! features a classic mode, 2×2 mode, in-game chat, global tournaments and more.

The UNO! Bitmoji integration is now available via the App Store, Google Play Store, and Samsung Galaxy store today. Stay up to date with all UNO! news via the official website: https://www.letsplayuno.com/.

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About Mattel163

Mattel163, a world class publishing and development studio from Mattel and NetEase is the developer behind hugely popular mobile titles UNO! Mobile and Phase 10: World Tour. We will soon be launching other family favorites such as Skip-Bo and other exciting titles under development. UNO! Mobile launched globally in 2018 and has since welcomed hundreds of millions of players from all around the world, and have collaborated with global entertainment phenomenon BTS, leading toy car brand Hot Wheels, and many more exciting events to come!

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About NetEase

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES; HKEX: 9999) is dedicated to providing premium online services centered around innovative and diverse content, community, communication and commerce. NetEase develops and operates some of China’s most popular mobile and PC-client games. In more recent years, NetEase has expanded into international markets including Japan and North America. In addition to its self-developed game content, NetEase partners with other leading game developers, such as Blizzard Entertainment and Mojang AB (a Microsoft subsidiary), to operate globally renowned games in China. NetEase’s other innovative service offerings include the intelligent learning services of its majority-controlled subsidiary, Youdao (NYSE: DAO); music streaming through its leading NetEase Cloud Music business; and its private label e-commerce platform, Yanxuan.