EL SEGUNDO, CA — January 30, 2024 — With the Super Bowl fast approaching, Mattel Creations is kicking off the competition with three NFL and NFL Players Association officially licensed Super Bowl LVIII collectibles to celebrate this year’s championship team. Starting today, fans of the San Francisco 49ers and Kansas City Chiefs have a chance to score big by pre-ordering the Fisher-Price Little People Collector Super Bowl set featuring detailed NFL player figures to honor this year’s champions; the first-ever Barbie® NFL Super Bowl Champion doll dressed in specialty fan gear; and the Super Bowl-themed UNO® Fandom deck to liven up any family game night. All three made-to-order Super Bowl LVIII collector sets are exclusively available at MattelCreations.com/thebiggame, only the winning team’s orders will be fulfilled¹.

“As football fans across the country get ready for The Big Game, we’re thrilled to offer San Francisco 49ers and Kansas City Chiefs superfans the chance to commemorate a historic win with these special collectibles from our Fisher-Price, Barbie, and UNO brands,” said Lisa McKnight, Executive Vice President & Chief Brand Officer, Mattel. “Whichever team reigns supreme on February 11th, Mattel Creations is the place to find that must-have piece of Super Bowl LVIII memorabilia worthy of any collection.”

The Little People Collector Super Bowl LVIII Champions set (MSRP $30) will showcase three NFL players and one “super fan” as classic Little People figures, representing either the San Francisco 49ers or Kansas City Chiefs. After the champion is crowned, the set will be fine-tuned to ensure accuracy with each football player figure wearing a version of the jersey that their real-life NFL counterpart wore during the game. The special edition Barbie (MSRP $30) will arrive dressed in the winning team’s jersey and sporting a hat and foam finger with the Super Bowl LVIII logo. The Super Bowl LVIII UNO Fandom deck (MSRP $12) honors the 2024 Super Bowl champion, with premium packaging featuring the team’s official logo, cards featuring team players, and one collectible foil card in every deck. UNO Fandom is a new premium collector segment of UNO card games with a true fan’s perspective of their favorite entertainment properties, sports teams and brands from popular culture, available beginning in March.

Fans and collectors can place their pre-orders today through February 25, 2024, at MattelCreations.com/thebiggame, with items shipping beginning this August¹.

¹Winning team orders will be fulfilled while the opposing team orders will be refunded. Orders only valid for U.S customers.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest portfolios of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming and digital experiences, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com.