Todd McFarlane to Innovate the Brick Building Category with Unprecedented and Highly Detailed Collectible Product Available Exclusively at Toys “R” Us this Fall

July 8, 2014 – Tempe, AZ – Famed artist and award-winning toy designer Todd McFarlane and McFarlane Toys are unveiling a revolutionary evolution in brick building toys based on television’s most watched drama, AMC’s The Walking Dead. Known as a game-changer for its realistic action figures, including those based on The Walking Dead, McFarlane Toys is adding a new licensed category to the company’s portfolio. The new The Walking Dead toys will extend McFarlane’s high standards of artistic vision, realistic accuracy and incredible detail into the brick building toy aisle alongside of other leading manufacturers. McFarlane Toys’ The Walking Dead building sets and figures will be available this fall only at Toys“R”Us stores nationwide and online at Toysrus.com

The initial McFarlane Toys’ The Walking Dead brick building line will feature realistic sculpts, light-up and shaped features, iconic environments, and dozens of your fan-favorite characters and walkers. Both collectors and fans of the cult phenomenon can literally recreate their favorite scenes with this new highly detailed and realistic The Walking Dead product line.

“Twenty years ago I walked into the action figure aisle, saw an artistic void, and asked, can these toys look cooler? The answer was yes, they could, and I’ve survived twenty years next to the big boys creating those artistic toys,” said McFarlane. “Now I’m walking into another aisle with that same question, and the answer is still yes!”

“Will these be the best building sets out there? I’ll leave it up to the consumer to decide,” said McFarlane. “But, will it look cooler? Yes. Will it be more detailed? Absolutely. Will it be more realistic? I guarantee it!”

The Walking Dead series one product line will feature building sets, expansion packs, and figure blind bags for consumers to build their own The Walking Dead apocalypse:

The Building Sets: MSRP $9.99-64.99 – Daryl Dixon with Chopper, The Governor’s Room, and Prison Tower with Gate.  Expand your brick building apocalypse with additional figure and accessory packs.

Blind Bag Figures: MSRP $2.99 – Daryl Dixon, Michonne, The Governor, Carl Grimes, Riot Gear Walker, Michonne’s Pet Walker, and Herd Walkers.

ABOUT THE WALKING DEAD:

The Walking Dead is based on the comic book series written by Robert Kirkman and published by Image Comics. The series tells the story of the months and years after a zombie apocalypse and follows a group of survivors, led by sheriff Rick Grimes, who travel in search of a safe and secure home. The Walking Dead stars Andrew Lincoln, Norman Reedus, Steven Yeun, Lauren Cohan, Chandler Riggs, Melissa McBride, Emily Kinney, Danai Gurira, Chad L. Coleman and Sonequa Martin-Green. The series is executive produced by Scott M. Gimple, Robert Kirkman, Gale Anne Hurd, Greg Nicotero, David Alpert and Tom Luse. The Walking Dead returns October 2014.

ABOUT ROBERT KIRKMAN:

Robert Kirkman’s success and passionate advocacy for creator-owned comics led him to become the first person invited to become a partner at Image Comics since the company’s inception twenty years ago. Kirkman is the creator/writer of the Eisner Award-winning The Walking Dead, long-running Invincible, all-ages Super Dinosaur, The Astounding Wolf-Man and Thief of Thieves. In 2010, Kirkman formed his own Image imprint, Skybound, which publishes his own work and Witch Doctor, Guarding the Globe and Clone.  Kirkman has earned the respect of the comic, writing and television communities and topped the New York Times bestseller list for graphic novels in 2011 and 2012. In April 2012, he took the top five spots on both the hardcover and paperback lists. He’s the creator/executive producer and writer of the hit Emmy®-winning television show, AMC’s The Walking Dead, the highest-rated basic cable drama of all time in the U.S, also an international success in 122 countries and 37 languages. AMC is developing Thief of Thieves as a potential series with Kirkman serving as creator/executive producer and writer. Your destination for all news and merchandise from Robert Kirkman, The Walking Dead and all Skybound titles is www.Skybound.com

ABOUT AMC:

Whether commemorating favorite films from every genre and decade, or creating acclaimed original programming, AMC brings to its audience something deeper, something richer, Something More. The network reigns as the only cable network in history ever to win the Emmy^® Award for Outstanding Drama Series four years in a row, and boasts the most-watched drama series in basic cable history with The Walking Dead.  AMC’s original drama series include Mad Men, Breaking Bad, The Walking Dead, Hell on Wheels, Turn, Halt and Catch Fire and the forthcoming Breaking Bad spinoff, Better Call Saul. AMC also explores authentic worlds with bold characters through its slate of unscripted original series like Comic Book Men, Small Town Security, Talking Dead, Game of Arms and Freakshow. AMC is owned and operated by AMC Networks Inc. and its sister networks include IFC, Sundance Channel, and WE tv. AMC is available across all platforms, including on-air, online, on demand and mobile. AMC: Something More.

ABOUT MCFARLANE TOYS:

Grammy-and Emmy-winning producer/director Todd McFarlane creator of Spawn, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit www.McFarlane.com; https://www.facebook.com/liketoddmcfarlane;  http://twitter.com/Todd_McFarlane (Todd_McFarlane) and https://www.youtube.com/user/McFarlaneCompany