New York- The toy industry is a cruel mistress. Each February the toy industry holds its largest trade show, The New York International Toy Fair, in New York City.

The weather may be bitter cold, but Mezco Toyz, displaying in booth 4849, is helping to make Valentine’s Day sweet by teaming up with the award winning and world famous Suger-Plum Chocolates http://www.sugar-plum.com/ to create a special Mezco Toyz candy bar available for the first 50 guests to visit the booth on Valentine’s Day.

This is the 1st time Mezco has ever offered a candy bar, and Sugar-Plum pulled out all the stops to make it special. Using hand poured, dark Belgian chocolate, each bar is a masterpiece of bespoke confectionary artistry sealed in a shimmering golden wrapper (queue the “I’ve got a golden ticket” song) with a custom designed Mezco Toyz casing.

“Sugar-Plum is one of the finest confectioners in the world” said Mezco’s Special Projects Director, Mike Drake, “and when we decided to create a special candy bar for our visitors at Toy Fair, we immediately called Neil Edley, the chief innovation manager at Sugar -Plum and had them work their sweet, sweet magic. This is some of the freshest and finest chocolate you will ever taste.”

Mezco Toyz is revealing their latest creations at The New York International Toy Fair from 2/14-2/17 at booth 4849. Fans will be able to see new Mezco products on

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