Microsoft bundling a free game with the Xbox One in Europe to tempt customers away from the PlayStation 4, reports CVG and MCV.

Microsoft could be gearing up for a Gamescom 2013 announcement that it will bundle a game for free with every European Xbox One at launch, in an attempt to lure customers away from buying a PlayStation 4 later this year, both CVG and MCV have reported.

The move is designed to make the Xbox One's £429 price tag more appealing over Sony's PlayStation 4, which will be sold for £349.

CVG reports that a "major third-party title" will be bundled free with every Xbox One, with an anonymous source saying it would be the same title Microsoft executive Phil Spencer was teasing for a Gamescom 2013 reveal. Microsoft is reportedly spending millions on the deal, says the site.

The site also reports that Microsoft could be lining up a similar promotion for North American buyers.

Meanwhile, MCV reports that Microsoft has signed a deal with EA to bundle copies of FIFA 14 with the Xbox One. FIFA is one of the biggest games in Europe, with FIFA 13 selling more than three million copies in the UK alone.

Sony has already pledged that PlayStation Plus subscribers will get a version of upcoming next-gen racer DriveClub for free when the PlayStation 4 launches later this year.

Microsoft will release the Xbox One in November.

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