Everyone can store and transport files with friends in and outside of Equestria

(Boston, MA—February 28, 2013) — Mimoco (www.mimoco.com), makers of the MIMOBOT® and MIMOMICRO® lines of designer USB flash drives and card readers lets fans in on their newest collaboration with Hasbro, spreading Mimoco’s reach all the way to Equestria with the release of the My Little Pony: Friendship is Magic X MIMOBOT Series of flash drives, available in up to 128GB as well as USB3.0 speeds. The collection showcases Rarity, Twilight Sparkle, and Rainbow Dash, three of the darn-tootin-cutest ponies, in MIMOBOT stylistically illustrated flash drive form. Each MY LITTLE PONY MIMOBOT drive also comes preloaded with extra digital goodies called Mimory®.  The bonus My Little Pony-themed content includes the MimoDesk® personalization suite of super cute wallpapers, icons, and avatars, exclusive MimoByte® sound software, as well as an entire digital issue of the My Little Pony comic-book, videos, and a preview of the gorgeous new watercolor Pony adventure book “My Little Pony: Under the Sparkling Sea” by award-winning illustrator Mary Jane Begin!

Rarity MIMOBOT is the super glam unicorn of the crew, sporting diamond-esque cutie marks, fluttery eyelashes, and a refined vocabulary. Rarity includes an indicator light that will give off a bright glow to expose buried treasures, like your most recent report or assignment. A precious jewel for any MIMOBOT collector’s trophy case, Rarity is a special-edition product available exclusively at www.mimoco.com.

Twilight Sparkle MIMOBOT is hungry for knowledge and data. From her ‘moondancer’ cutie-mark to her starry eyes, this little pony has seemingly no end to what universal truths she can store – besides her capacity – which, fortunately, can go up to a large 128GB.

Rainbow Dash MIMOBOT is so fast she gives our super-speed USB 3.0 drives a run for their memory! Full of speed, spunk, and now your digital memories, Rainbow Dash’s MIMOBOT radiates her prism-spectrum mane, lightning-cloud cutie mark, and undeniable charisma.

The “My Little Pony: Friendship is Magic animated series has captured Mimoco’s hearts,” says Mimoco spokesperson Jessica Smiley. “Working with Hasbro to make My Little Pony characters in MIMOBOT form was a no-brainer and we are so lucky to be a part of the magic.”
This marks Mimoco’s third collaboration with Hasbro alongside the TRANSFORMERS and G.I. JOE brands. Mimoco is excited to intrigue everypony while adding to their line of drives featuring Hasbro franchises.
Rarity, Twilight Sparkle, and Rainbow Dash MIMOBOT flash drives are now available at www.mimoco.com and in select stores.

About Mimoco®
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars™, Hello Kitty®, Transformers®, and DC Comics™, to pop-artists like tokidoki®, FriendsWithYou, to the Legends of MIMOBOT Series featuring Albert Einstein, Elvis, and more. MIMOBOT USB flash drives are available in up to 128GB capacities and USB 3.0 speeds, are Mac and Windows compatible, and include preloaded bonus Mimory™ content. Learn more at www.mimoco.com.

About Hasbro
Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.

©2013 Hasbro, Inc. All Rights Reserved

Mary Jane Begin is a Rhode Island-based award-winning illustrator known in particular for her acclaimed and much-beloved picture books.

Copyright © 2013 Mimoco, Inc, All rights reserved.