Mario creator Shigeru Miyamoto believes developers should focus on making unique experiences and not only on graphics and power.

Mario, Zelda, and Donkey Kong creator Shigeru Miyamoto has spoken out in a new interview with Time to say developers should avoid leveraging the power of new consoles to make games that "look and feel the same" and instead key in on creating unique experiences.

"From my perspective, with regard to the more powerful hardware systems, to me what still remains incredibly important is the developers maintaining a focus on creating unique games because if all that everyone does is uses the enhanced power to create more and more games that look and feel the same, then all that it becomes is a competition about the power of the hardware rather than the uniqueness of the experience," Miyamoto said. "That, to me, is where developers should be devoting their effort."

The Wii U is Nintendo's first high-definition platform, and the company is bringing its tentpole franchises to the platform, including new entries in franchises like Mario Kart, Zelda, and Donkey Kong.

The system has gotten off to a slow start, selling 3.45 million units worldwide thus far. Nintendo has acknowledged it is to blame for the sluggish adoption, but believes sales will pick up when marquee titles arrive this year and into next.

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