El Segundo, Calif. and Montreal, Canada (December 3, 2024) — Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, in collaboration with Budge Studios, announced that its upcoming mobile game Monster High Fangtastic Life is set to launch on Thursday, December 19. For iOS and Android, the new interactive mobile game invites players to embark on a unique journey through Monster High’s spirited campus, express themselves in frightfully cool fashions, and interact alongside iconic characters like Draculaura, Clawdeen Wolf and Frankie Stein.

Watch the latest trailer here

In Monster High Fangtastic Life, players follow iconic characters through the Monster High campus and are also encouraged to embrace what makes them unique through fun activities that highlight self-expression, creativity, and discovery. Key features include:

• Endless Self-Expression: Players can create their own unique stories and explore iconic locations with each room in Monster High offering activities that celebrate individuality and creativity.
• Boolicious Cooking: Whip up spook-tacular recipes in the Creepateria with an array of fun, frightful ingredients. This interactive cooking experience lets players experiment, combine, and explore their culinary imagination.
• Scary Cute Fashions: Mix and match haunt couture outfits to create fangtastic looks that reflect players’ personal style and embrace their inner monster.
• Explore Monster High: Bring to life Monster High’s iconic Boo Crew and locations. Discover surprises, hidden activities, and adventures throughout the spirited campus for endless fangtastic fun.

Known for its strong message of acceptance and self-discovery, Monster High continues to be a celebrated brand that encourages young fans to “be yourself, be unique, be a monster.” With its playful and imaginative gameplay, Monster High Fangtastic Life welcomes players of all ages to a world where quirks are celebrated and every player is invited to express their unique self.

“Along with our wonderful partners at Budge Studios, we’re excited to bring the world of Monster High to life through an interactive experience beyond the toy aisle,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel. “The purpose of Monster High is to celebrate individuality, and this game empowers fans of all ages to embrace their uniqueness and express themselves in a fun and creative way.”

“Monster High has always encouraged fans to embrace what makes them special, and Monster High Fangtastic Life brings that message to life,” added Mike Elman, Co-CEO at Budge Studios. “We can’t wait for players of all ages to play, create, and express their personalities in ways they can relate to and enjoy.”

Monster High Fangtastic Life is available for download starting Thursday, December 19, on the Apple App Store, Google Play and Amazon App Store.

About Mattel 

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends, UNO®, Masters of the Universe®, Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

About Budge Studios

Budge Studios was founded in 2010 with the mission to entertain and educate children around the world, through innovation, creativity and fun. We use the power of technology to allow kids to go on amazing adventures and add a whole new dimension to play. Budge Studios maintains the highest standards of safety and age-appropriateness, and has become a global leader in children’s apps for smartphones and tablets.