We all wish for a bit of Super Hero strength when things get tough, and a new collaboration between Moose Toys and Marvel is making it easier for kids to channel their inner Super Hero at home.

Following the breakout success of Heroes of Goo Jit Zu in 2019, Moose Toys unveils a new line of squishy, stretchy and uniquely goo-filled toys in collaboration with Marvel. Available nationwide, kids can create their own adventures with iconic Super Heroes including Iron Man, Spider-Man, Hulk and Captain America. Extremely durable, these toys can be stretched and pulled up to three times their original size – now those are some cool super powers.

“Kids gave Heroes of Goo Jit Zu an incredibly warm welcome from the very start, quickly making it a top-seller in the toy aisle. We had a lot of fun reimagining these iconic Marvel characters through the squishy, stretchy, gooey lens that is unique to Heroes of Goo Jit Zu. Our early sales at retail have been incredible, so it’s clear that kids are loving exploring the Marvel universe with Moose Toys.”  – Moose Toys Co-owner, Paul Solomon

This mash-up is particularly noteworthy because according to NPD data*, it is marrying the No. 1 new non-licensed property in its category (Heroes of Goo Jit Zu) with the No. 1 licensed brand in its category (Marvel). The Heroes of Goo Jit Zu Marvel Hero Pack is $12.99.

*Brand and Total Property Rank Source:  The NPD Group/Retail Tracking Service/US/March 2020 v 2019/Action Figures Class/Dollars