“Arch-enemy of the Robo Force and the leader of the evil robot empire, HUN-DRED has laser guns, crushers for hands, and a killer instinct,” the toy’s cardback reads. “Hun-Dred is a crude, cruel robot warrior-for-hire. He has but one sense: the ability to sense fear. Destruction is the fate of anyone – or anything – that stands in his way. He does it with a powerful personal arsenal – pop-up laser weapons are concealed beneath his snap-out weapon hood, and he is an expert in the use of his twin hand-held attack weapons.”
With serious consideration for Robo Force’s history, Nacelle produced a character design that “pays homage to the original Robo Force line while also being aggressive with the new, modern aesthetics meant to attract a younger core audience.”
Transformable robot toys dominated the toy aisles during the 1980s. Ideal Toy Company capitalized on the craze by introducing Robo Force, and collaborated with CBS in 1984 to release an animated show, and partnered with companies like Buena Vista Records (Disney), Random House, Topps, and Hallmark for one of the toy industry’s biggest launches. But the cartoon and line were aborted after the toys flopped in competition to the highly-detailed Transformers robots that dominated the market. Since then, Robo Force figures have been in high demand by vintage toy collectors.
But the planned revival “proves that nostalgic public interest in the franchise is higher than it’s ever been and this is the perfect time to reintroduce Robo Force to a new generation of fans and toy collectors,” Nacelle says.
The company recently acquired the franchises, Power Lords and The Great Garloo, and is working with Super7 to revive the iconic animated series SilverHawks.
Nacelle has not yet set a release date for the Robo Force toys.