NECA Buys Loot Crate and forms THE LOOT COMPANY

Joel Weinshanker and NECA have stepped up and purchased Loot Crate and their remaining assets after their Chapter 11 bankruptcy filing back in August.    The Los Angeles Business Journal reported:

Bankrupt gamer and geek subscription box service Loot Crate Inc. has received a lifeline from none other than Elvis Presley, or at least from the King’s marketing company.

Joel Weinshanker, controlling owner of Graceland and a partner in Elvis Presley Enterprises, is the new majority owner of Lincoln Heights-based Loot Crate.

A Delaware bankruptcy judge approved the sale of the collectible subscription box service for $30 million on Sept. 26 to Loot Crate’s lender, an affiliate of Money Chest. Weinshanker is a majority owner of Nevada-based Money Chest.

“It’s going to be Loot 2.0,” Weishanker said. “You are going to see it as a platform, not just a crate. Around the world it’s going to be the platform for IP (intellectual property) holders to get out their movies, their television (shows) and their video games.”

“It’s still going to be all about discovery,” he said. “What we are going to do is give them the tools and the structure.”

The following message  was sent today to everyone on Loot Crate’s email list:

 

Hey, Looters!

We wanted to share some important company updates with you:

First, Loot Crate has been officially acquired by Money Chest LLC! Who are they? Well, they’re majority funded by NECA, the company that owns Kidrobot and WizKids.

That’s right, we hit the new owner lottery! NECA has been creating one-of-a-kind limited edition collectibles for years, so they understand our business and, more importantly, what our community wants: unique offerings, on-time delivery, and high quality merchandise. With their support, we can deliver more exclusives to your door on time!

We now also have a new name. Loot Crate is officially The Loot Company!

There’s a lot more to share and we’ve got a ton of exciting new experiences coming your way, so keep an eye out for updates soon!

We Love You,

The Loot Team

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