Nerf, the company known for its blasters that fire soft, foam darts at targets, now has its very own mascot named Murph. Hasbro, Nerf's parent company, unveiled a new mascot, which is supposed to embody the fun and active play brand.

Debuting the "Unleash the play in you" campaign, Murph is intended to drive home the fun and delight Nerf has brought to people over the years. However, the mascot is a bit terrifying and reminiscent of the boy made of teeth from Channel Zero.

Warning: The images below may give you nightmares, slightly sting if launched at you by a Nerf blaster, or be used on messed on your kitchen tile.